{"id":1959,"date":"2024-03-29T18:04:38","date_gmt":"2024-03-29T12:34:38","guid":{"rendered":"https:\/\/larapush.com\/blog\/?p=1959"},"modified":"2024-03-29T18:04:40","modified_gmt":"2024-03-29T12:34:40","slug":"what-is-a-push-notification","status":"publish","type":"post","link":"https:\/\/larapush.com\/blog\/what-is-a-push-notification\/","title":{"rendered":"What Is A Push Notification? &#8211; A Detailed Guide!"},"content":{"rendered":"\n<p>In a time where the attention span of users and visitors has decreased to as low as 8 seconds, push notification offers a way to retain your visitors.<\/p>\n\n\n\n<p>Simply posting a blog or sending offers through mail isn\u2019t going to cut the chase. You have to keep them updated with a better real-time conversation.\u00a0<\/p>\n\n\n\n<p>And what better than push notifications?&nbsp;<\/p>\n\n\n\n<p>Confused, what is it and how does it work? Don&#8217;t worry, we have got you covered with this comprehensive guide.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/larapush.com\/blog\/what-is-a-push-notification\/#What_is_a_Push_Notification\" title=\"What is a Push Notification?\">What is a Push Notification?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/larapush.com\/blog\/what-is-a-push-notification\/#How_does_Push_Notification_Work\" title=\"How does Push Notification Work?\">How does Push Notification Work?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/larapush.com\/blog\/what-is-a-push-notification\/#In_Browser\" title=\"In Browser\">In Browser<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/larapush.com\/blog\/what-is-a-push-notification\/#In_iOS_and_Android\" title=\"In iOS and Android\">In iOS and Android<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/larapush.com\/blog\/what-is-a-push-notification\/#How_Exactly_Does_A_Push_Notification_Looks_Like\" title=\"How Exactly Does A Push Notification Looks Like?\">How Exactly Does A Push Notification Looks Like?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/larapush.com\/blog\/what-is-a-push-notification\/#Push_Notifications_On_Desktop\" title=\"Push Notifications On Desktop\">Push Notifications On Desktop<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/larapush.com\/blog\/what-is-a-push-notification\/#Push_Notification_On_Mobile\" title=\"Push Notification On Mobile\">Push Notification On Mobile<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/larapush.com\/blog\/what-is-a-push-notification\/#Why_Is_Push_Notification_Important_In_Marketing\" title=\"Why Is Push Notification Important In Marketing?\">Why Is Push Notification Important In Marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/larapush.com\/blog\/what-is-a-push-notification\/#Direct_Communication\" title=\"Direct Communication\">Direct Communication<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/larapush.com\/blog\/what-is-a-push-notification\/#Engagement_and_Retention\" title=\"Engagement and Retention\">Engagement and Retention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/larapush.com\/blog\/what-is-a-push-notification\/#Increased_Conversion_Rates\" title=\"Increased Conversion Rates\">Increased Conversion Rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/larapush.com\/blog\/what-is-a-push-notification\/#Customer_Journey_Optimization\" title=\"Customer Journey Optimization\">Customer Journey Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/larapush.com\/blog\/what-is-a-push-notification\/#Cost-Effective\" title=\"Cost-Effective\">Cost-Effective<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/larapush.com\/blog\/what-is-a-push-notification\/#Calculating_the_ROI_of_your_Push_Notifications\" title=\"Calculating the ROI of your Push Notifications\">Calculating the ROI of your Push Notifications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/larapush.com\/blog\/what-is-a-push-notification\/#Tips_to_increase_ROI_of_Push_Notification\" title=\"Tips to increase ROI of Push Notification\">Tips to increase ROI of Push Notification<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/larapush.com\/blog\/what-is-a-push-notification\/#Select_an_Affordable_Service\" title=\"Select an Affordable Service\">Select an Affordable Service<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/larapush.com\/blog\/what-is-a-push-notification\/#Segmentation_and_Personalization\" title=\"Segmentation and Personalization\">Segmentation and Personalization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/larapush.com\/blog\/what-is-a-push-notification\/#AB_Testing_and_Optimization\" title=\"A\/B Testing and Optimization\">A\/B Testing and Optimization<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/larapush.com\/blog\/what-is-a-push-notification\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Push_Notification\"><\/span>What is a Push Notification?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Push notifications are messages from websites and applications that pop up on your subscriber\u2019s device even when you are not currently on those websites or apps.<\/p>\n\n\n\n<p>It is the quickest way to communicate with visitors or customers regarding upcoming blogs, features, offers, etc.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_Push_Notification_Work\"><\/span>How does Push Notification Work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Although the aim of sending push notifications on different devices is the same, the way they work is somehow different.<\/p>\n\n\n\n<p>So, let\u2019s have a look at how push notifications work on desktops as well as Android phones &#8211;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_Browser\"><\/span>In Browser<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In the browser, when a user visits a website, an opt-in notification pops up on the website. The notification asks the user for their permission to receive push notifications.<\/p>\n\n\n\n<p>Once they click on the allow button, the user gives their consent and is registered with your push notification services provider\u2019s database.<\/p>\n\n\n\n<p>Now, a unique token is generated for the new subscriber and registered in the push server. Every time you send a push notification, the server accesses the token to send notifications.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_iOS_and_Android\"><\/span>In iOS and Android<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>On the other hand, in iOS and Android, the user must sign up for push notifications when they install the app.<\/p>\n\n\n\n<p>Once they opt-in to receive your push notification, you can notify them with the help of a reliable service provider.<\/p>\n\n\n\n<p>Users receive their notifications on top of their screen which they can view once they swipe down the screen. They can also customize how their notifications appear on the app level.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Exactly_Does_A_Push_Notification_Looks_Like\"><\/span>How Exactly Does A Push Notification Looks Like?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here, I have covered how push notifications would look on different devices &#8211;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Push_Notifications_On_Desktop\"><\/span>Push Notifications On Desktop<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"450\" src=\"https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/03\/Push-Notifications-On-Desktop.jpg\" alt=\"\" class=\"wp-image-2433\" srcset=\"https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/03\/Push-Notifications-On-Desktop.jpg 900w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/03\/Push-Notifications-On-Desktop-300x150.jpg 300w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/03\/Push-Notifications-On-Desktop-768x384.jpg 768w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/03\/Push-Notifications-On-Desktop-512x256.jpg 512w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>On desktops, push notifications usually appear as small rectangular pop-up messages or banners that slide in from the edge of the screen. They typically have a title, a brief message, an optional image or icon, and sometimes buttons with links leading users to your website.<\/p>\n\n\n\n<p>These notifications appear in the corner of the screen, often at the top-right or bottom-right, depending on the operating system and browser settings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Push_Notification_On_Mobile\"><\/span>Push Notification On Mobile<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"643\" height=\"641\" src=\"https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/03\/Push-Notification-on-Mobile.jpg\" alt=\"\" class=\"wp-image-2434\" style=\"width:456px;height:auto\" srcset=\"https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/03\/Push-Notification-on-Mobile.jpg 643w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/03\/Push-Notification-on-Mobile-300x300.jpg 300w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/03\/Push-Notification-on-Mobile-150x150.jpg 150w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/03\/Push-Notification-on-Mobile-148x148.jpg 148w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/03\/Push-Notification-on-Mobile-296x296.jpg 296w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/03\/Push-Notification-on-Mobile-512x510.jpg 512w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/figure>\n\n\n\n<p>On mobile devices, push notifications appear as banners or alerts that drop down from the top of the screen. They also contain a title, a short message, and possibly an image or icon.<\/p>\n\n\n\n<p>Users can see these notifications whether the device is locked or in use.<\/p>\n\n\n\n<p>Users can tap on the notification to open the app, dismiss the notification, or sometimes take specific actions directly from the notification itself (e.g., replying to a message or liking a post).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Is_Push_Notification_Important_In_Marketing\"><\/span>Why Is Push Notification Important In Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Did You Know 70% of marketers feel that push notifications are helpful as their click rate is seven times higher than email marketing.<\/p>\n\n\n\n<p>Push notifications play a role in modern marketing strategies due to their ability to effectively engage users, deliver personalized content, and drive user actions.<\/p>\n\n\n\n<p>Here\u2019s an in-depth look at why push notifications are essential in marketing:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Direct_Communication\"><\/span>Direct Communication<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Push notifications offer a direct line of communication with users, bypassing crowded email inboxes or social media feeds. They reach users instantly, allowing brands to deliver time-sensitive information or promotions effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engagement_and_Retention\"><\/span>Engagement and Retention<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>They serve as a powerful tool for engaging users and keeping them connected with the brand. According to data, push notifications can increase app engagement by up to 88% and significantly improve user retention rates.<\/p>\n\n\n\n<p>For example, by sending personalized offers or relevant updates, companies can keep users interested and active within their app or website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Increased_Conversion_Rates\"><\/span>Increased Conversion Rates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Studies show that push notifications have a positive impact on conversion rates.<\/p>\n\n\n\n<p>Well-timed and relevant notifications can prompt users to take desired actions, such as making a purchase, signing up for a service, or completing abandoned transactions. Data suggests that personalized push notifications can increase&nbsp;<a href=\"https:\/\/www.businessofapps.com\/marketplace\/push-notifications\/research\/push-notifications-statistics\/\">reaction rates by 400%.<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_Journey_Optimization\"><\/span>Customer Journey Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Push notifications contribute to optimizing the customer journey. They can be strategically used at different stages of the customer lifecycle \u2013 from onboarding new users with welcome messages to re-engaging inactive users with exclusive offers or reminders.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost-Effective\"><\/span>Cost-Effective<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Compared to other marketing channels, push notifications are cost-effective. They don\u2019t incur additional expenses per message sent, making them an efficient way to reach a large audience without significant investment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Calculating_the_ROI_of_your_Push_Notifications\"><\/span>Calculating the ROI of your Push Notifications<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You can calculate the ROI of your push notification campaign using the following formula &#8211;<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>ROI = Unique Visitors x Opt-in Rate x Delivery Rate x CTR x Number of Notifications x Average Order Value x Conversion Rate<\/code><\/pre>\n\n\n\n<p>Here,<\/p>\n\n\n\n<ul>\n<li><strong>Opt-in rate<\/strong>: Percentage of visitors who opted-in.<\/li>\n\n\n\n<li><strong>Delivery rate<\/strong>: The ratio of successfully delivered push notifications to the total number of notifications sent.<\/li>\n\n\n\n<li><strong>CTR<\/strong>: Percentage of subscribers who took the mentioned CTA in your notifications to subscribers when the message was delivered successfully.<\/li>\n\n\n\n<li><strong>Average order value<\/strong>: This is specifically for an ecommerce website where you calculate the average total of every order placed in a time frame.<\/li>\n\n\n\n<li><strong>Average monthly sessions (Publishers): <\/strong>This metric is for publishers and bloggers. It is the average time a visitor spends on the website in a month.<\/li>\n\n\n\n<li><strong>Conversion rate<\/strong>: Industry standard (2-3%).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_to_increase_ROI_of_Push_Notification\"><\/span>Tips to increase ROI of Push Notification<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are three effective ways to increase the ROI (Return on Investment) of push notifications, one of which is choosing an affordable service:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Select_an_Affordable_Service\"><\/span>Select an Affordable Service<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Opting for a cost-effective push notification service that never compromises on value but at the same time doesn\u2019t charge unnecessarily higher amounts. Why? Because you get good services at a lower cost.<\/p>\n\n\n\n<p>This means even if you get the same result from your campaigns you have reduced your cost significantly increasing your profit.<\/p>\n\n\n\n<p>Look for services like&nbsp;LaraPush&nbsp;that offer competitive pricing compared to its competitors. In fact, LaraPush offers far better features than its competitor for a Lifetime deal.<\/p>\n\n\n\n<p>With this deal, you can send unlimited push notifications to unlimited subscribers from any domain you want. Not just that unlike other platforms there is no hidden cost what so ever.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Segmentation_and_Personalization\"><\/span>Segmentation and Personalization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>We can\u2019t stress the importance of segmentation enough. Studies show that personalized push notifications can significantly increase engagement rates and conversions, thereby boosting the ROI.<\/p>\n\n\n\n<p>To get the best results, you have to study your subscribers intensively and understand their preferences, availability, etc.<\/p>\n\n\n\n<p>Once you do, you have to send them and deliver personalized push notifications only. By dividing your audience into distinct segments based on demographics, behavior, preferences, or purchase history, you can send messages that resonate with them specifically.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"AB_Testing_and_Optimization\"><\/span>A\/B Testing and Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Conduct A\/B tests to optimize your push notification campaigns. Test different elements such as message content, timing, visuals, call-to-action buttons, or frequency of sending notifications.<\/p>\n\n\n\n<p>Analyze the performance metrics to identify which variations yield better results. Continuously optimizing your campaigns based on these insights can lead to improved engagement and higher conversion rates, ultimately enhancing the ROI of your push notification strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Okay, so now you know the tremendous power push notification holds in marketing your website or business. The question is, how do you get started?<\/p>\n\n\n\n<p>Well, the first and most important step in sending web push notifications is selecting a web push notification service provider.<\/p>\n\n\n\n<p>It lays the foundation for how well you can engage with your audience and drive conversions. Look for a provider that has a robust infrastructure and is easy to integrate.<\/p>\n\n\n\n<p><a href=\"https:\/\/larapush.com\/\">LaraPush&nbsp;<\/a>has proven to be the best web push notification service provider with a proven track record of delivering notifications promptly and consistently across various devices and browsers.&nbsp;<\/p>\n\n\n\n<p>Not only that, LaraPush is built for website wonders and bloggers with little to no technical expertise. We have clear documentation, SDKs, and plugins that simplify the integration process across different platforms.&nbsp;<\/p>\n\n\n\n<p>Did we forget to mention our advanced analytics and reporting?&nbsp;<\/p>\n\n\n\n<p>Well, you don\u2019t have to be lost after sending a bunch of notifications. With our analytics, you will know exactly what to do next for your subscribers.&nbsp;<\/p>\n\n\n\n<p>The question is, how do you get started?&nbsp;<\/p>\n\n\n\n<p>All you need to do is, choose a <a href=\"https:\/\/larapush.com\/pricing\/\">pricing plan<\/a>, pay for it and get started.<\/p>\n","protected":false},"excerpt":{"rendered":"Confused by push notifications? 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