{"id":2170,"date":"2024-03-29T11:59:12","date_gmt":"2024-03-29T06:29:12","guid":{"rendered":"https:\/\/larapush.com\/blog\/?p=2170"},"modified":"2024-03-29T11:59:37","modified_gmt":"2024-03-29T06:29:37","slug":"how-do-push-notifications-work","status":"publish","type":"post","link":"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/","title":{"rendered":"Decoding Push Notifications: How Do Push Notifications Work?"},"content":{"rendered":"\n<p>Push notifications are brief messages delivered to your smartphone or computer screen.<\/p>\n\n\n\n<p>These messages appear even when you&#8217;re not actively using the app that sent them, acting like digital nudges. Their purpose is to inform you of updates, news, or reminders from the app or website.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#Importance_of_Push_Notification_in_Marketing\" title=\"Importance of Push Notification in Marketing\">Importance of Push Notification in Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#Type_of_Push_Notifications\" title=\"Type of Push Notifications\">Type of Push Notifications<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#Web_Push_Notifications\" title=\"Web Push Notifications\">Web Push Notifications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#App_Push_Notifications\" title=\"App Push Notifications\">App Push Notifications<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#How_does_Web_Push_Notifications_work\" title=\"How does Web Push Notifications work?\">How does Web Push Notifications work?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#User_Visits_a_Website\" title=\"User Visits a Website\">User Visits a Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#Subscription_Prompt\" title=\"Subscription Prompt\">Subscription Prompt<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#Browser_Registration\" title=\"Browser Registration\">Browser Registration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#Push_Service_Registration\" title=\"Push Service Registration\">Push Service Registration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#Sending_Push_Notifications\" title=\"Sending Push Notifications\">Sending Push Notifications<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#Notification_Display\" title=\"Notification Display\">Notification Display<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#User_Interaction\" title=\"User Interaction\">User Interaction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#Opt-Out_and_Settings\" title=\"Opt-Out and Settings\">Opt-Out and Settings<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#How_does_App_Push_Notification_work\" title=\"How does App Push Notification work?\">How does App Push Notification work?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#App_Installation\" title=\"App Installation\">App Installation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#Device_Registration\" title=\"Device Registration\">Device Registration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#Server_Sends_Notification\" title=\"Server Sends Notification\">Server Sends Notification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#Push_Notification_Service_Routes_the_Notification\" title=\"Push Notification Service Routes the Notification\">Push Notification Service Routes the Notification<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#Notification_Display-2\" title=\"Notification Display\">Notification Display<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#User_Interaction-2\" title=\"User Interaction\">User Interaction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#Background_Processing\" title=\"Background Processing\">Background Processing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#Notification_Center\" title=\"Notification Center\">Notification Center<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/#Start_Sending_Push_Notifications\" title=\"Start Sending Push Notifications\">Start Sending Push Notifications<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Importance_of_Push_Notification_in_Marketing\"><\/span>Importance of Push Notification in Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Push notifications have emerged as a powerful tool for marketers, acting as a direct communication channel to users on their mobile devices or desktops.<\/p>\n\n\n\n<p>Unlike emails that can get lost in inboxes, push notifications appear right away, grabbing user attention at the moment. This immediacy is key for driving engagement and retention.<\/p>\n\n\n\n<p>Timely reminders and updates can keep users coming back to your app or website, fostering a stronger connection with your brand. Additionally, push notifications allow for some level of personalization, enabling you to send targeted messages relevant to specific user segments.<\/p>\n\n\n\n<p>This targeted approach can be powerful for driving sales and conversions. Special offers, flash sales, or even cart abandonment reminders can nudge users toward completing a purchase.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Type_of_Push_Notifications\"><\/span>Type of Push Notifications<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are basically two types of push notification services in the market &#8211;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Web_Push_Notifications\"><\/span>Web Push Notifications<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"383\" height=\"351\" src=\"https:\/\/larapush.com\/blog\/wp-content\/uploads\/2023\/12\/why-push-notification-copy-matters.png\" alt=\"Web Push Notifications\" class=\"wp-image-2057\" srcset=\"https:\/\/larapush.com\/blog\/wp-content\/uploads\/2023\/12\/why-push-notification-copy-matters.png 383w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2023\/12\/why-push-notification-copy-matters-300x275.png 300w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><\/figure><\/div>\n\n\n<p><a href=\"https:\/\/larapush.com\/blog\/what-are-web-push-notifications\/\">Web push notifications<\/a> are messages sent from a website to users&#8217; browsers, whether they are actively browsing the site or not. These notifications provide a way for websites to engage users, delivering updates, promotions, or important information directly to their desktop or mobile screens.<\/p>\n\n\n\n<p>Web push notifications work across different browsers and devices, making them a versatile tool for web-based communication.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"App_Push_Notifications\"><\/span>App Push Notifications<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"683\" height=\"387\" src=\"https:\/\/larapush.com\/blog\/wp-content\/uploads\/2023\/12\/what-are-push-notifications.png\" alt=\"App Push Notifications\" class=\"wp-image-2071\" srcset=\"https:\/\/larapush.com\/blog\/wp-content\/uploads\/2023\/12\/what-are-push-notifications.png 683w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2023\/12\/what-are-push-notifications-300x170.png 300w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/div>\n\n\n<p>App push notifications are basically <a href=\"https:\/\/larapush.com\/blog\/web-push-notifications-mobile\/\">mobile push notifications<\/a>.<\/p>\n\n\n\n<p>These notifications appear on the home screen, lock screen, or notification center, providing a direct communication channel between the app and users.<\/p>\n\n\n\n<p>App push notifications are commonly used to alert users about new messages, updates, personalized offers, or any relevant information related to the app. They play a crucial role in keeping users engaged and connected with the app, even when it&#8217;s not actively in use.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_Web_Push_Notifications_work\"><\/span>How does Web Push Notifications work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let&#8217;s break down how web push notifications work into several steps:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User_Visits_a_Website\"><\/span>User Visits a Website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The process begins when a user visits a website that supports web push notifications. The website must have implemented the necessary code to enable push notifications.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Subscription_Prompt\"><\/span>Subscription Prompt<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Upon visiting the site, users are presented with a subscription prompt requesting permission to send push notifications. This prompt typically includes a brief explanation of why the site wants to send notifications and options for the user to either allow or block them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Browser_Registration\"><\/span>Browser Registration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If the user chooses to allow push notifications, the browser generates a unique identifier for that user and registers it for push notifications with a push service. Each browser may have its own push service (e.g., Mozilla for Firefox, Google for Chrome).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Push_Service_Registration\"><\/span>Push Service Registration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The browser then sends the user&#8217;s unique identifier to the push service associated with the browser. This registration links the user with the website&#8217;s push notification service.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sending_Push_Notifications\"><\/span>Sending Push Notifications<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When the website has updates or information to share, it sends a push notification request to the push service, specifying the user or group of users to receive the notification. The push service forwards the notification to the respective browsers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Notification_Display\"><\/span>Notification Display<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The user&#8217;s browser receives the push notification and displays it on the user&#8217;s device, whether it&#8217;s a desktop or mobile. The notification typically appears as a banner or pop-up message, providing a brief preview of the content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User_Interaction\"><\/span>User Interaction<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Users can then interact with the push notification by clicking on it. Clicking may redirect them to a specific page on the website or perform a predefined action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Opt-Out_and_Settings\"><\/span>Opt-Out and Settings<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Users have the option to manage their push notification preferences. They can choose to opt out of receiving notifications or customize their settings through the browser settings.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_App_Push_Notification_work\"><\/span>How does App Push Notification work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>App push notifications work as a means for mobile applications to send brief messages or alerts to users&#8217; devices, engaging them and providing timely information.<\/p>\n\n\n\n<p>Here&#8217;s a breakdown of how app push notifications typically work:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"App_Installation\"><\/span>App Installation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When a user installs a mobile application, the app registers with the respective push notification service associated with the operating system (e.g., Firebase Cloud Messaging for Android, Apple Push Notification Service (APNs) for iOS).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Device_Registration\"><\/span>Device Registration<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>During registration, the app receives a unique device token from the push notification service. This token serves as a unique identifier for the specific device and app combination.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Server_Sends_Notification\"><\/span>Server Sends Notification<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When the app&#8217;s server has relevant information to convey, it sends a push notification request to the push notification service. This request includes the device token and the content of the notification.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Push_Notification_Service_Routes_the_Notification\"><\/span>Push Notification Service Routes the Notification<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The push notification service, whether it&#8217;s FCM for Android or APNs for iOS, routes the notification to the specific device using the provided device token.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Notification_Display-2\"><\/span>Notification Display<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The device receives the push notification and displays it on the user&#8217;s screen, typically as a banner, alert, or icon badge. The content of the notification can include messages, updates, or any relevant information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"User_Interaction-2\"><\/span>User Interaction<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Users can interact with the push notification by tapping on it. Depending on the app&#8217;s implementation, tapping may open the app, take the user to a specific section within the app, or perform a predefined action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Background_Processing\"><\/span>Background Processing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If the app is not actively running, tapping on the notification can trigger the app to launch or perform background processing, allowing it to update content or execute tasks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Notification_Center\"><\/span>Notification Center<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Both Android and iOS provide a notification center where users can view a history of their received push notifications, allowing them to revisit or act on previous alerts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Start_Sending_Push_Notifications\"><\/span>Start Sending Push Notifications<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To start sending push notifications, use a reliable push notification service that aligns with your platform and requirements.<\/p>\n\n\n\n<p><a href=\"https:\/\/larapush.com\/\">LaraPush<\/a> is a self-hosted push notification platform that ensures you have the most control over your data. You can customize it to fit your websites perfectly.<\/p>\n\n\n\n<p>It boats all essential features <a href=\"https:\/\/larapush.com\/blog\/push-notification-subscriber-segmentation\/\">segmentation<\/a>, push notification customization, detailed analytics and insights on performance, and testing different versions of messages.<\/p>\n\n\n\n<p>The best part is that LaraPush is one of the most affordable platforms. We have lifetime deals that can save you dollars.<\/p>\n\n\n\n<p>Want to know more? We are just a call away! <\/p>\n","protected":false},"excerpt":{"rendered":"Push notifications are brief messages delivered to your smartphone or computer screen. These messages appear even when you&#8217;re&hellip;","protected":false},"author":2,"featured_media":2208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":""},"categories":[63],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Decoding Push Notifications: How Do Push Notifications Work?<\/title>\n<meta name=\"description\" content=\"This blog delves deep into how do push notifications work for both website push notifications and app push notifications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/larapush.com\/blog\/how-do-push-notifications-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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