{"id":2229,"date":"2024-03-06T19:06:59","date_gmt":"2024-03-06T13:36:59","guid":{"rendered":"https:\/\/larapush.com\/blog\/?p=2229"},"modified":"2024-03-06T19:07:01","modified_gmt":"2024-03-06T13:37:01","slug":"push-notification-frequency","status":"publish","type":"post","link":"https:\/\/larapush.com\/blog\/push-notification-frequency\/","title":{"rendered":"Push Notification Frequency: How Many Notifications per Day?"},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#2776e682\"><strong>Key Takeaways:<\/strong> There&#8217;s no one-size-fits-all answer, but aim for a notification frequency of 1-2 notifications per day to avoid overwhelming users and maintain engagement. Prioritize sending relevant and timely messages for optimal impact.<\/p>\n\n\n\n<p>My service provider has given me unlimited access to push notifications, so should I send as many as I can?<\/p>\n\n\n\n<p>Of Course not!<\/p>\n\n\n\n<p>The goal of push notifications is to engage your users, not to frustrate them.&nbsp;<br><br>So, yes, their is a right push notification frequency.<\/p>\n\n\n\n<p>The question is, how do you understand the right frequency of push notifications?&nbsp;<\/p>\n\n\n\n<p>Well, we have got you covered with the right guide.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/larapush.com\/blog\/push-notification-frequency\/#Why_Does_The_Frequency_Of_Push_Notification_Matter\" title=\"Why Does The Frequency Of Push Notification Matter?\">Why Does The Frequency Of Push Notification Matter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/larapush.com\/blog\/push-notification-frequency\/#What_Is_The_Right_Frequency\" title=\"What Is The Right Frequency?&nbsp;\">What Is The Right Frequency?&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/larapush.com\/blog\/push-notification-frequency\/#Setting_The_Right_Frequency_In_Minutes\" title=\"Setting The Right Frequency In Minutes&nbsp;\">Setting The Right Frequency In Minutes&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/larapush.com\/blog\/push-notification-frequency\/#How_do_you_select_the_frequency\" title=\"How do you select the frequency?\">How do you select the frequency?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/larapush.com\/blog\/push-notification-frequency\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Does_The_Frequency_Of_Push_Notification_Matter\"><\/span>Why Does The Frequency Of Push Notification Matter?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The math is simple \u2014 Too many push notifications = too pushy \u2014 and you know nobody wants to be annoyed or disturbed by too many notifications.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"909\" height=\"433\" src=\"https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/03\/Annoyed-Because-of-Too-Many-Notifications.jpg\" alt=\"Annoyed Because of Too Many Notifications\" class=\"wp-image-2437\" srcset=\"https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/03\/Annoyed-Because-of-Too-Many-Notifications.jpg 909w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/03\/Annoyed-Because-of-Too-Many-Notifications-300x143.jpg 300w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/03\/Annoyed-Because-of-Too-Many-Notifications-768x366.jpg 768w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/03\/Annoyed-Because-of-Too-Many-Notifications-512x244.jpg 512w\" sizes=\"(max-width: 909px) 100vw, 909px\" \/><\/figure>\n\n\n\n<p>Don\u2019t believe us?&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what statistics say &#8211;<\/p>\n\n\n\n<p>In 2024, there are almost <em><strong>46 push notifications on a person\u2019s phone every single day<\/strong><\/em>.<\/p>\n\n\n\n<p>Imagine you sending them one notification after the other.&nbsp;<\/p>\n\n\n\n<p>It\u2019s easy to get annoyed with everyone trying to engage their audience.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"603\" src=\"https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/01\/Push-Notifications-1024x603.png\" alt=\"2024 Statistics on how push notifications irritate and distract users\" class=\"wp-image-2231\" srcset=\"https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/01\/Push-Notifications-1024x603.png 1024w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/01\/Push-Notifications-300x177.png 300w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/01\/Push-Notifications-768x452.png 768w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/01\/Push-Notifications.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In fact, a survey found that almost<strong><em> 53% of push notifications irritate <\/em><\/strong>them and around 49% of people complained that push notifications were a mere distraction in their day to day work.&nbsp;<\/p>\n\n\n\n<p>Now, you don\u2019t want your notifications to be distracting, right?\u00a0<\/p>\n\n\n\n<p>Rather, you should have your audience say- <strong><em>\u201cThis is exactly what I need at the moment.\u201d<\/em><\/strong><\/p>\n\n\n\n<p>Let\u2019s explain it better with an example &#8211;<\/p>\n\n\n\n<p>Suppose your audience is students.<\/p>\n\n\n\n<p>They are studying for 2-3 hours, are stuck in some phase, and are feeling low. At that moment, a notification arrives with the title &#8211; <em>&#8220;10 Best Psychology-based Study Hacks.\u201d\u00a0<\/em><\/p>\n\n\n\n<p>They will straight away click through the notification and start reading through it.&nbsp;<\/p>\n\n\n\n<p>Now, in an hour&#8217;s gap, they again receive a notification on best books, the next hour on best courses, and whatnot.&nbsp;<\/p>\n\n\n\n<p>Even though <strong><em>the notifications are relevant for your audience, they will lose interest <\/em><\/strong>because it can be distracting.\u00a0<\/p>\n\n\n\n<p>Even the most relevant information can turn into an irritable piece of notification if you do not have the right frequency.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_The_Right_Frequency\"><\/span><strong>What Is The Right Frequency?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There is no predefined fixed frequency. The frequency of notifications depends a lot on your industry and your audience.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"281\" height=\"179\" src=\"https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/01\/right-frequenct.jpeg\" alt=\"push notification frequency\" class=\"wp-image-2232\" style=\"width:526px;height:335px\"\/><\/figure><\/div>\n\n\n<p>Generally speaking, businesses keep around 2 notifications a day, maxing out at 5 a week. Ideally, an average of 1 notification a day seems the best way to get started.<\/p>\n\n\n\n<p>But how do you keep the number in check?<\/p>\n\n\n\n<p>It\u2019s simple. Before sending any notification, ask yourself the following questions:<\/p>\n\n\n\n<ul>\n<li>Is this info really necessary for your customers?&nbsp;<\/li>\n\n\n\n<li>Did you give them a heads-up that this kind of content is coming their way?&nbsp;<\/li>\n\n\n\n<li>And most importantly, is this the kind of communication they expect from you?<\/li>\n<\/ul>\n\n\n\n<p>If you have to send more, you can do it without being annoying. The secret is to send notifications that are either urgent or immediately useful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Setting_The_Right_Frequency_In_Minutes\"><\/span>Setting The Right Frequency In Minutes&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We can\u2019t stress this enough!<\/p>\n\n\n\n<p>The best way to set the right frequency and the <a href=\"https:\/\/larapush.com\/blog\/best-time-to-send-push-notification\/\">right time<\/a> is to automate your notification frequency.&nbsp;<\/p>\n\n\n\n<p>For that, you will need a platform like <a href=\"https:\/\/larapush.com\/\">LaraPush<\/a>, which allows businesses to automate their notifications in minutes. You can set your weekly, daily, and weekly frequency on automation.<\/p>\n\n\n\n<p>How?<\/p>\n\n\n\n<p><strong><em>With AutoMagic Push.<\/em><\/strong><\/p>\n\n\n\n<p><strong>Auto Magic Push<\/strong> by LaraPush is designed to solve your time and frequency dilemma. With it, you can schedule your notifications in advance.<\/p>\n\n\n\n<p>Here is how you can do it &#8211;<\/p>\n\n\n\n<ul>\n<li>Head to the Automation Section and select Auto Magic Push.&nbsp;<\/li>\n\n\n\n<li>On the dashboard, you will find the campaign you want to schedule. You can also create a new AutoPush campaign from scratch. (Button on the top right side)<\/li>\n\n\n\n<li>If you are creating and<a href=\"https:\/\/larapush.com\/blog\/schedule-push-notifications\/\"> scheduling a new campaign<\/a> from scratch, fill out the details like the post URL you want to send as a notification, the segment of people, etc.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>This tool is super awesome for <a href=\"https:\/\/larapush.com\/blog\/push-notification-for-bloggers\/\">bloggers<\/a>.<\/p>\n\n\n\n<p>You don\u2019t need to create campaigns every time. You can get down to AutoMagic push and select the number of recent posts that should be sent as notifications randomly and the frequency.&nbsp;<\/p>\n\n\n\n<p>That\u2019s it! All your recent posts will land on a <a href=\"https:\/\/www.sciencedirect.com\/topics\/computer-science\/end-user-device\">user device<\/a> without you having to put in your valuable time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_you_select_the_frequency\"><\/span>How do you select the frequency?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For that, LaraPush has already created 10 pre-defined times. You can directly choose from them.<\/p>\n\n\n\n<p>For example, if you are a news website, sending push notifications every 4 hours makes sense. <br><br>That&#8217;s it. Select the right frequency, and you are set to go!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While taking advantage of unlimited push notification access might be tempting, bombarding your audience with notifications is a surefire way to turn them away.<\/p>\n\n\n\n<p>The key lies in finding the right push notification frequency that resonates with your industry and audience. The goal is to make your notifications not just relevant but also timely.<\/p>\n\n\n\n<p>Understanding your audience&#8217;s needs and delivering content that adds value is paramount.<\/p>\n\n\n\n<p>Whether you settle for a daily, weekly, or bi-weekly frequency, it&#8217;s essential to keep your audience in the loop and align your communication with their expectations.<\/p>\n\n\n\n<p>With that said, here I am wrapping up this article. Let us know what you think about it in the comment section below.<\/p>\n","protected":false},"excerpt":{"rendered":"Discover the optimal push notification frequency, user tolerance levels, and best practices to maximize engagement without overwhelming users.","protected":false},"author":2,"featured_media":2352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":""},"categories":[64],"tags":[82],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Push Notification Frequency: How Many Notifications per Day?<\/title>\n<meta name=\"description\" content=\"Discover the optimal push notification frequency, user tolerance levels, and best practices to maximize engagement without overwhelming users.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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