{"id":2235,"date":"2024-03-01T14:07:17","date_gmt":"2024-03-01T08:37:17","guid":{"rendered":"https:\/\/larapush.com\/blog\/?p=2235"},"modified":"2024-03-01T14:07:18","modified_gmt":"2024-03-01T08:37:18","slug":"track-push-notification-visits-google-analytics","status":"publish","type":"post","link":"https:\/\/larapush.com\/blog\/track-push-notification-visits-google-analytics\/","title":{"rendered":"How To Track Push Notification Visits On Google Analytics?"},"content":{"rendered":"\n<p>Want to track push notification visits on Google Analytics? If yes, you have stumbled upon the right webpage.<\/p>\n\n\n\n<p>Businesses these days are increasingly focused on developing apps to provide better experience to users.<\/p>\n\n\n\n<p>But with a gazillion apps out there, how do you make yours the top pick?&nbsp;<\/p>\n\n\n\n<p>The trick is through real time communication using push notifications. These pop-up messages that drop into your user&#8217;s phone can turn a one-time user into a regular, keeping them hooked for a long run.&nbsp;<\/p>\n\n\n\n<p>The question is how do you track the success rate metrics like number of visits, CTR, opt-out rate of these notification campaigns?<\/p>\n\n\n\n<p>This guide covers detailed information on how to track push notification visits on Google Analytics.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/larapush.com\/blog\/track-push-notification-visits-google-analytics\/#How_To_Track_Push_Notification_Visits_On_Google_Analytics\" title=\"How To Track Push Notification Visits On Google Analytics?\">How To Track Push Notification Visits On Google Analytics?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/larapush.com\/blog\/track-push-notification-visits-google-analytics\/#Step_1_Set_Up_Google_Analytics_on_Your_Mobile_App\" title=\"Step 1: Set Up Google Analytics on Your Mobile App\">Step 1: Set Up Google Analytics on Your Mobile App<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/larapush.com\/blog\/track-push-notification-visits-google-analytics\/#Step_2_Implement_Push_Notification_Events_Tracking\" title=\"Step 2: Implement Push Notification Events Tracking\">Step 2: Implement Push Notification Events Tracking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/larapush.com\/blog\/track-push-notification-visits-google-analytics\/#Step_3_Analyze_Data_in_Google_Analytics\" title=\"Step 3: Analyze Data in Google Analytics\">Step 3: Analyze Data in Google Analytics<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/larapush.com\/blog\/track-push-notification-visits-google-analytics\/#Key_Metrics_for_Tracking_Push_Notification_Performance\" title=\"Key Metrics for Tracking Push Notification Performance\">Key Metrics for Tracking Push Notification Performance<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/larapush.com\/blog\/track-push-notification-visits-google-analytics\/#Push_Received\" title=\"Push Received\">Push Received<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/larapush.com\/blog\/track-push-notification-visits-google-analytics\/#Push_Clicked\" title=\"Push Clicked\">Push Clicked<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/larapush.com\/blog\/track-push-notification-visits-google-analytics\/#Push_Discarded\" title=\"Push Discarded\">Push Discarded<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/larapush.com\/blog\/track-push-notification-visits-google-analytics\/#Other_Way_To_Track_Push_Notification_Metrics\" title=\"Other Way To Track Push Notification Metrics\">Other Way To Track Push Notification Metrics<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Track_Push_Notification_Visits_On_Google_Analytics\"><\/span><strong>How To Track Push Notification Visits On Google Analytics?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here&#8217;s a detailed guide you can follow to track push notification visits on <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\">Google Analytics<\/a> from your mobile phone:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"869\" height=\"612\" src=\"https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/01\/image-4.png\" alt=\"track push notification visits on Google Analytics\" class=\"wp-image-2237\" srcset=\"https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/01\/image-4.png 869w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/01\/image-4-300x211.png 300w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/01\/image-4-768x541.png 768w\" sizes=\"(max-width: 869px) 100vw, 869px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Set_Up_Google_Analytics_on_Your_Mobile_App\"><\/span><strong>Step 1: Set Up Google Analytics on Your Mobile App<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The very first thing you need to do is set up a Google Analytics account. You can do that by following these simple steps &#8211;<\/p>\n\n\n\n<ul>\n<li>First of all, if you don&#8217;t have any Google Analytics account, create one by visiting the Google Analytics website.<\/li>\n\n\n\n<li>Next, in your Google Analytics account, create a new property specifically for your mobile app.<\/li>\n\n\n\n<li>Obtain the tracking code for your mobile app from Google Analytics. This unique code links your app to your Analytics account.<\/li>\n\n\n\n<li>Integrate the tracking code into your mobile app&#8217;s source code. You can follow Google&#8217;s documentation for your specific platform.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Implement_Push_Notification_Events_Tracking\"><\/span><strong>Step 2: Implement Push Notification Events Tracking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"500\" src=\"https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/01\/image-5-1024x500.png\" alt=\"Implement Push Notification Events Tracking\" class=\"wp-image-2238\" srcset=\"https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/01\/image-5-1024x500.png 1024w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/01\/image-5-300x146.png 300w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/01\/image-5-768x375.png 768w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/01\/image-5.png 1053w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Once you have configured that, follow these steps to implement push notification events tracking &#8211;<\/p>\n\n\n\n<ul>\n<li>First of all, decide which events you want to track related to push notifications. Common events include Push Clicked, Push Discarded, and Push Uninstall.<\/li>\n\n\n\n<li>Next, implement the necessary tracking events when a user interacts with push notifications in your apps code. Customize the event labels and categories based on your notification types.<\/li>\n\n\n\n<li>Test the implemented events to ensure they are tracking correctly. You can use Google Analytics Realtime reports for quick verification.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Analyze_Data_in_Google_Analytics\"><\/span><strong>Step 3: Analyze Data in Google Analytics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Now that you have configured everything, follow these simple steps to analyze data in Google Analytics &#8211;<\/p>\n\n\n\n<ul>\n<li>First of all, navigate to the Events section. You can find head over to your Google Analytics dashboard > Reports > Behavior > Events to see a summary of your tracked events.<\/li>\n\n\n\n<li>Next, set up custom reports. You can create custom reports to specifically focus on push notification-related events. This allows you to tailor the data presentation to your needs.<\/li>\n\n\n\n<li>Examine the Push Discarded to Push Clicked ratio for insights into app usability among returning visitors.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Key_Metrics_for_Tracking_Push_Notification_Performance\"><\/span>Key Metrics for Tracking Push Notification Performance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"829\" height=\"273\" src=\"https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/01\/image-3.png\" alt=\"Key Metrics for Tracking Push Notification Performance\" class=\"wp-image-2236\" srcset=\"https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/01\/image-3.png 829w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/01\/image-3-300x99.png 300w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2024\/01\/image-3-768x253.png 768w\" sizes=\"(max-width: 829px) 100vw, 829px\" \/><\/figure>\n\n\n\n<p>While push notifications can help increase user engagement,&nbsp;the <a href=\"https:\/\/larapush.com\/blog\/are-push-notifications-effective\/\">effectiveness of notifications<\/a> can be determined through different metrices. <\/p>\n\n\n\n<p>For gaining insights from push notifications, it is recommended to track the following: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Push_Received\"><\/span><strong>Push Received<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This event signifies the transmission of a push notification to the user&#8217;s device. It serves as an acknowledgment that the notification has been delivered. However, it&#8217;s important to note that receiving the notification does not equate to user interaction with its contents.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Push_Clicked\"><\/span><strong>Push Clicked<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The &#8220;Push Clicked&#8221; event is triggered when the user actively engages with the push notification by tapping or clicking on it. This interaction indicates a genuine interest in the information presented and denotes a higher level of engagement compared to mere receipt. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Push_Discarded\"><\/span><strong>Push Discarded<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The &#8220;Push Discarded&#8221; event is logged when the user dismisses or ignores the push notification. Despite interaction with the notification, the user deems the information as uninteresting or irrelevant, resulting in non-acknowledgment of its content.<\/p>\n\n\n\n<p>Upon reviewing Google Analytics reports, you can gain valuable insights into user behavior, enabling strategic adjustments to push notification strategies for enhanced engagement and user satisfaction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Other_Way_To_Track_Push_Notification_Metrics\"><\/span><strong>Other Way To Track Push Notification Metrics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Yes, there is a way in which you can send push notifications and track simultaneously!&nbsp;<\/p>\n\n\n\n<p>How?&nbsp;<\/p>\n\n\n\n<p>With push notification service providers like LaraPush. We not only give you the perfect platform to send notifications under seconds, but also ensure you can measure your success seamlessly.&nbsp;<\/p>\n\n\n\n<p>For example if you are using <a href=\"https:\/\/larapush.com\/\">LaraPush <\/a>you can track the CTR of each and every campaign individually. They have a column specifying the number of clicks on a campaign. Have a look below: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"172\" src=\"https:\/\/larapush.com\/blog\/wp-content\/uploads\/2023\/12\/image-3-1024x172.png\" alt=\"Track Push Notification Metrics Using LaraPush\" class=\"wp-image-2090\" srcset=\"https:\/\/larapush.com\/blog\/wp-content\/uploads\/2023\/12\/image-3-1024x172.png 1024w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2023\/12\/image-3-300x50.png 300w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2023\/12\/image-3-768x129.png 768w, https:\/\/larapush.com\/blog\/wp-content\/uploads\/2023\/12\/image-3.png 1466w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>With metrics like CTR and <a href=\"https:\/\/larapush.com\/blog\/what-is-the-average-opt-out-rate-for-web-push-notifications\/\">opt-out rates<\/a>, you are set to track, analyze and revamp your strategy with little effort.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Learn how to track push notification visits in Google Analytics, measuring user engagement and optimizing strategy for better results.","protected":false},"author":2,"featured_media":2316,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":""},"categories":[68],"tags":[78,77],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Track Push Notification Visits On Google Analytics?<\/title>\n<meta name=\"description\" content=\"Learn how to track push notification visits in Google Analytics, measuring user engagement and optimizing strategy for better results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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