<\/span><\/h2>\n\n\n\nThe shutdown of Truepush, coupled with Notix\u2019s recent exit, raises questions about the future of web push notifications as a communication channel.<\/p>\n\n\n\n
While we don\u2019t know the exact reason why these services are deciding to leave the market, one major contributing factor could be their business model.<\/p>\n\n\n\n
When you analyze deeply, you will notice that the services mostly shutting down their operations have promoted themselves as \u201cFree Push Notification Service Providers<\/strong>.\u201d Although this model attracts budget-conscious customers, it is not sustainable.<\/p>\n\n\n\nIt\u2019s a no-brainer that businesses require funds to manage operational costs and other expenses.<\/p>\n\n\n\n
These free push notification providers use their customers\u2019 user databases to send them push notifications offered by paid advertisers to generate revenue.<\/strong> It is more like a CPC model where these push notification providers generate revenue based on the number of clicks they get on their paid notifications.<\/p>\n\n\n\nThankfully, they explicitly ask for consent from their customers and even share some portion of the total revenue generated.<\/p>\n\n\n\n
However, here are a few reasons why this model isn\u2019t sustainable \u2013<\/p>\n\n\n\n