{"id":3089,"date":"2026-10-27T10:13:31","date_gmt":"2026-10-27T04:43:31","guid":{"rendered":"https:\/\/larapush.com\/blog\/?p=3089"},"modified":"2026-10-29T10:54:40","modified_gmt":"2026-10-29T05:24:40","slug":"push-notification-pricing-models","status":"publish","type":"post","link":"https:\/\/larapush.com\/blog\/push-notification-pricing-models\/","title":{"rendered":"Push Notification Pricing Models Explained: Per Subscriber, Per MAU, Per Message, One-Time"},"content":{"rendered":"\n<p><strong>Push notification pricing models come in six main types.<\/strong> There are free tiers, flat tiers by subscriber count, usage pricing per subscriber, per monthly active user (MAU) pricing, ad-supported free plans and one-time licences. Per-message pricing is rare for push. Free tiers are cheapest for small lists. As lists grow, flat tiers and one-time licences usually cost the least.<\/p>\n\n\n\n<p>Most push notification pricing pages are hard to compare because they bill on different units. One counts subscribers, another counts monthly active users, a third counts sends. So in this post I explain each model, show a real vendor example, and run the same list size through each one. For the vendor-by-vendor list, see the <a href=\"https:\/\/larapush.com\/blog\/best-push-notification-services-and-tools\/\">best push notification services and tools<\/a>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/larapush.com\/blog\/push-notification-pricing-models\/#What_are_the_push_notification_pricing_models\" title=\"What are the push notification pricing models?\">What are the push notification pricing models?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/larapush.com\/blog\/push-notification-pricing-models\/#How_does_per-subscriber_push_pricing_work\" title=\"How does per-subscriber push pricing work?\">How does per-subscriber push pricing work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/larapush.com\/blog\/push-notification-pricing-models\/#How_do_subscriber_tiers_work\" title=\"How do subscriber tiers work?\">How do subscriber tiers work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/larapush.com\/blog\/push-notification-pricing-models\/#What_does_MAU-based_push_pricing_mean\" title=\"What does MAU-based push pricing mean?\">What does MAU-based push pricing mean?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/larapush.com\/blog\/push-notification-pricing-models\/#Is_there_per-message_push_notification_pricing\" title=\"Is there per-message push notification pricing?\">Is there per-message push notification pricing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/larapush.com\/blog\/push-notification-pricing-models\/#How_do_ad-supported_free_push_plans_work\" title=\"How do ad-supported free push plans work?\">How do ad-supported free push plans work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/larapush.com\/blog\/push-notification-pricing-models\/#How_does_one-time_push_notification_pricing_work\" title=\"How does one-time push notification pricing work?\">How does one-time push notification pricing work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/larapush.com\/blog\/push-notification-pricing-models\/#Which_push_pricing_model_is_cheapest\" title=\"Which push pricing model is cheapest?\">Which push pricing model is cheapest?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/larapush.com\/blog\/push-notification-pricing-models\/#What_hidden_costs_should_I_check\" title=\"What hidden costs should I check?\">What hidden costs should I check?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/larapush.com\/blog\/push-notification-pricing-models\/#Frequently_asked_questions\" title=\"Frequently asked questions\">Frequently asked questions<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_push_notification_pricing_models\"><\/span>What are the push notification pricing models?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are the main push notification pricing models, with one real example of each:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Model<\/th><th>How you&#8217;re billed<\/th><th>Real example (checked Oct 27, 2026)<\/th><th>Cheapest when<\/th><\/tr><\/thead><tbody><tr><td>Free tier<\/td><td>$0 up to a limit<\/td><td><a href=\"https:\/\/www.webpushr.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">Webpushr<\/a>: free up to 10K subscribers<\/td><td>Small lists<\/td><\/tr><tr><td>Flat tiers by subscribers<\/td><td>Fixed monthly price per band<\/td><td>Webpushr: $29 to 50K, $49 to 100K, $99 to 150K<\/td><td>Mid-size lists<\/td><\/tr><tr><td>Usage per subscriber<\/td><td>Base fee + rate per subscriber<\/td><td><a href=\"https:\/\/onesignal.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">OneSignal Growth<\/a>: $19 + $0.004 per web subscriber; <a href=\"https:\/\/www.wonderpush.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">WonderPush<\/a>: \u20ac1 per 1,000<\/td><td>Small, fast-changing lists<\/td><\/tr><tr><td>Per MAU<\/td><td>Rate per monthly active user<\/td><td><a href=\"https:\/\/www.pushwoosh.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pushwoosh<\/a>: $7 per 1,000 MAU (push only, limited offer)<\/td><td>Apps with steady active users<\/td><\/tr><tr><td>Ad-supported<\/td><td>Free; vendor shows ads<\/td><td><a href=\"https:\/\/izooto.com\/monetize-with-us\" target=\"_blank\" rel=\"noreferrer noopener\">iZooto Monetize<\/a>: free, unlimited subscribers<\/td><td>Publishers who accept ads<\/td><\/tr><tr><td>One-time licence<\/td><td>Pay once; you host<\/td><td><a href=\"https:\/\/larapush.com\/pricing\/\">LaraPush<\/a>: $499 Startup, $799 Pro<\/td><td>Large or multi-site lists<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_per-subscriber_push_pricing_work\"><\/span>How does per-subscriber push pricing work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Per-subscriber pricing charges for every opted-in subscriber, usually each month. With OneSignal Growth, web push costs $19 a month plus $0.004 per subscriber. At 100,000 subscribers, that&#8217;s $19 + $400, or about $419 a month. WonderPush charges \u20ac1 per 1,000 subscribers, so 100,000 subscribers costs \u20ac100 a month.<\/p>\n\n\n\n<p>This model is fair for small lists and scales smoothly. However, the bill grows in a straight line with your audience, and that&#8217;s the part to model.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_subscriber_tiers_work\"><\/span>How do subscriber tiers work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tiered pricing charges a fixed price for a band of subscribers. Webpushr is free up to 10,000 subscribers, then $29 a month up to 50,000, $49 up to 100,000 and $99 up to 150,000. PushEngage and PushAlert also tier their plans, though PushEngage&#8217;s listed prices are the lowest tier, and higher subscriber counts cost more (<a href=\"https:\/\/www.pushengage.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">PushEngage pricing<\/a>).<\/p>\n\n\n\n<p>Tiers are predictable. On the downside, crossing a band boundary can raise your bill in one step.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_does_MAU-based_push_pricing_mean\"><\/span>What does MAU-based push pricing mean?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>MAU pricing charges for monthly active users, meaning users who are active in a month, rather than every subscriber. It&#8217;s common for mobile apps. Pushwoosh lists $7 per 1,000 MAU for push only (a limited offer until Dec 31) and $13 per 1,000 MAU for Omnichannel. OneSignal charges $0.012 per mobile MAU on Growth. CleverTap prices by MAU or data points, with Core from $85 a month (<a href=\"https:\/\/clevertap.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">pricing<\/a>).<\/p>\n\n\n\n<p>MAU pricing suits apps, because inactive installs don&#8217;t cost you. For web push, though, check how the vendor defines &#8220;active&#8221;.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_there_per-message_push_notification_pricing\"><\/span>Is there per-message push notification pricing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Per-message pricing is rare for push notifications, but common for email and SMS. Most push vendors include unlimited or high send volumes and bill on audience size instead. For example, Webpushr includes unlimited notifications on all plans, and WonderPush says &#8220;unlimited push&#8221;. If a vendor bills per message, multiply your sends per day by your list size before you compare.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_ad-supported_free_push_plans_work\"><\/span>How do ad-supported free push plans work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ad-supported plans are free because the vendor places ads in your notification stream. iZooto&#8217;s Monetize plan offers unlimited subscribers and up to 10 notifications a day for free. This can work for publishers. Still, it hands some of your reader relationship to ads, so weigh the effect on trust and unsubscribes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_does_one-time_push_notification_pricing_work\"><\/span>How does one-time push notification pricing work?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One-time pricing means you buy a licence once and host the software yourself. LaraPush Startup is $499 and Pro is $799, excluding tax. That covers one server with unlimited domains and subscribers. The ongoing cost is your VPS, which our <a href=\"https:\/\/larapush.com\/blog\/push-notification-server-cost\/\">push notification server cost<\/a> post breaks down.<\/p>\n\n\n\n<p>This model wins on large lists. On the other hand, it costs more upfront than a free tier, and you take on server upkeep.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_push_pricing_model_is_cheapest\"><\/span>Which push pricing model is cheapest?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The cheapest model depends on list size. Here&#8217;s the same audience run through four published price lists (web push only, excluding tax):<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Web push subscribers<\/th><th>Webpushr (tiers)<\/th><th>OneSignal Growth (per subscriber)<\/th><th>WonderPush (per subscriber)<\/th><th>LaraPush Startup (one-time)<\/th><\/tr><\/thead><tbody><tr><td>10,000<\/td><td>$0\/mo<\/td><td>$59\/mo (or $0 on Free with a 10K-per-send cap)<\/td><td>\u20ac10\/mo<\/td><td>$499 once + VPS<\/td><\/tr><tr><td>50,000<\/td><td>$29\/mo<\/td><td>about $219\/mo<\/td><td>\u20ac50\/mo<\/td><td>$499 once + VPS<\/td><\/tr><tr><td>100,000<\/td><td>$49\/mo<\/td><td>about $419\/mo<\/td><td>\u20ac100\/mo<\/td><td>$499 once + VPS<\/td><\/tr><tr><td>150,000<\/td><td>$99\/mo<\/td><td>about $619\/mo<\/td><td>\u20ac150\/mo<\/td><td>$499 once + VPS<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Over 12 months at 100,000 subscribers, those published rates add up to about $588 on Webpushr, about $5,028 on OneSignal Growth and about \u20ac1,200 on WonderPush, against $499 once for LaraPush plus your server. Prices change often, so recalculate on the vendor page before you buy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_hidden_costs_should_I_check\"><\/span>What hidden costs should I check?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Beyond the headline price, check these:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Intro prices that renew at full price (PushEngage notes &#8220;renewals are at full price&#8221;)<\/li>\n\n\n\n<li>Features gated to higher tiers, such as cart abandonment or the API<\/li>\n\n\n\n<li>Site limits per plan (PushAlert Premium covers 3 sites)<\/li>\n\n\n\n<li>Paid subscriber export, or none at all, which raises the cost of switching later<\/li>\n\n\n\n<li>Server and maintenance time for self-hosted tools<\/li>\n<\/ul>\n\n\n\n<p>Next, put the shortlist through our <a href=\"https:\/\/larapush.com\/blog\/how-to-choose-push-notification-software\/\">12 questions to ask any push notification vendor<\/a>, or jump to the <a href=\"https:\/\/larapush.com\/blog\/best-push-notification-service-for-websites\/\">best push notification service for websites<\/a>. To check what LaraPush includes, see the <a href=\"https:\/\/larapush.com\/features\/\">features page<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_asked_questions\"><\/span>Frequently asked questions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1761600000000\"><strong class=\"schema-faq-question\">How is push notification software priced?<\/strong> <p class=\"schema-faq-answer\">Push notification software is usually priced by subscriber count in flat tiers, by usage per subscriber or per monthly active user, or through a free tier with limits. Some vendors offer ad-supported free plans, and self-hosted tools such as LaraPush sell a one-time licence.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761600001111\"><strong class=\"schema-faq-question\">What is the cheapest push notification pricing model?<\/strong> <p class=\"schema-faq-answer\">For lists under about 10,000 subscribers, a free tier is cheapest. For mid-size lists, flat subscriber tiers are usually cheaper than per-subscriber usage pricing. For large or multi-site lists, a one-time licence with your own server usually costs the least over a year.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761600002222\"><strong class=\"schema-faq-question\">What does MAU mean in push notification pricing?<\/strong> <p class=\"schema-faq-answer\">MAU means monthly active users: the number of users who are active in a given month. Vendors such as Pushwoosh and CleverTap bill per MAU, which suits mobile apps because inactive installs are not counted.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761600003333\"><strong class=\"schema-faq-question\">How much do push notifications cost for 100,000 subscribers?<\/strong> <p class=\"schema-faq-answer\">Based on prices checked on Oct 27, 2026, 100,000 web push subscribers cost about $49 a month on Webpushr, \u20ac100 a month on WonderPush and about $419 a month on OneSignal Growth. LaraPush Startup costs $499 once plus your server.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1761600004444\"><strong class=\"schema-faq-question\">Do push notification services charge per message?<\/strong> <p class=\"schema-faq-answer\">Most push notification services don&#8217;t charge per message. They bill on subscribers or monthly active users and include unlimited or high send volumes. Per-message pricing is more common for email and SMS.<\/p> <\/div><\/div>\n\n","protected":false},"excerpt":{"rendered":"Push notification pricing models explained with real 2026 prices: free tiers, subscriber tiers, per subscriber, per MAU, ad-supported and one-time licences.","protected":false},"author":7,"featured_media":3154,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":""},"categories":[63],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Push Notification Pricing Models Explained (2026)<\/title>\n<meta name=\"description\" content=\"Push notification pricing models explained with real 2026 prices: subscriber tiers, per subscriber, per MAU, ad-supported and one-time.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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