Understanding the character limit for the title and description in push notifications is one of the most important things. After all, it’s your title and description that decides whether the user will open your push notification or ignore it.
Didn’t understand? Let me give you an example.
Let’s say you get 2 seconds to grab someone’s attention on your recent blog on running shoes.
What would you do?
- Start slowly describing what shoes are, why running shoes matter etc etc.
- Or simply jump to saying 2 lines: “ Without running shoes, you might get X. Know the best way to choose your running shoes.”
The second one, right?
The thing is that you get only a certain character limit for push notification titles and descriptions, and your team has to excel in creating a compelling and click-worthy title and description within this range.
Therefore, the character limit in push notifications matters.
Character Limit For Mobile App Push Notification
Typically, the title character limit for mobile app push notifications ranges between 50 to 65 characters, whereas the description character limit ranges between 178 to 240 characters.
Below, we have listed the limit for mobile push notifications for different devices –
| Device | Title | Description | Hero Image (Title & Description) | Icons Only (Reduced Limit) | Number of Buttons |
|---|---|---|---|---|---|
| Android | 65 | 240 | 38-40 | Reduce by 8-9 Characters | Varies |
| iOS | 50 | 178 |
Character Limit For Web Push Notification
The title character limit for web push notifications ranges from 35 characters to up to 75 characters, whereas the description limit fall between 50 characters to up to 145 characters.
Typically, the title character limit for mobile app push notifications ranges between 50 to 65 characters, whereas the description character limit ranges between 178 to 240 characters.
Below, we have listed the limit for web push notifications for different devices –
| Device | Title | Description | Icons | Images | Buttons |
|---|---|---|---|---|---|
| Chrome (Windows ) | 70 | 141 | 80×80 px | 360×180 px | Up to 2 |
| Microsoft Edge (Windows ) | 60 | 120 | 80×80 px | 360×180 px | Up to 2 |
| Opera (Windows ) | 75 | 145 | 80×80 px | 360×180 px | Up to 2 |
| Firefox (Windows) | 60 | 120 | 80×80 px | NA | NA |
| Chrome (macOS) | 43 | 120 | 80×80 px | 360×180 px | Up to 2 |
| Firefox (macOS) | 45 | 120 | 80×80 px | NA | NA |
| Safari (macOS) | 50 | 115 | 80×80 px | NA | NA |
| Chrome (Android) | 50 | 150 | 80×80 px | 360×180 px | Up to 2 |
| Opera (Android) | 39 | 150 | 80×80 px | 360×180 px | Up to 2 |
| Firefox (Android) | 35 | 50 | 80×80 px | NA | NA |
Note that web push notification descriptions on Android can be expanded from 120 characters to up to 400 characters. Consider that before crafting your notification copy.
Do you have to remember the character limit?
Not necessarily!
If you have a platform like LaraPush by your side, you can preview your push notification right while you are writing the copy.
Here is how it works –
- Click on “Create New Campaign” at the top navigation bar.
- Here, you will be asked to fill in the required information, like the title, message description, icons, and everything.
Wait, but that’s not what we want to show. Look at the preview section to the right.
Once you start writing your title and message you can see exactly how it looks.
That not all, you can also click on the live preview option to see exactly how your notification will appear on subscribers’ devices.
Conclusion
By now, you know the exact character limit for each device and browser.
A perfect push notification is the one that can manage to keep subscribers hooked in those limited words. Your push notification copy has to be snappy and to the point. No fluff!
The more visually presentable it is with proper images, emoji, and icon, the better it is. You have to find a balance between text images and emojis.
