Key Takeaways: There’s no one-size-fits-all answer, but aim for a notification frequency of 1-2 notifications per day to avoid overwhelming users and maintain engagement. Prioritize sending relevant and timely messages for optimal impact.
My service provider has given me unlimited access to push notifications, so should I send as many as I can?
Of Course not!
The goal of push notifications is to engage your users, not to frustrate them.
So, yes, their is a right push notification frequency.
The question is, how do you understand the right frequency of push notifications?
Well, we have got you covered with the right guide.
Why Does The Frequency Of Push Notification Matter?
The math is simple — Too many push notifications = too pushy — and you know nobody wants to be annoyed or disturbed by too many notifications.
Don’t believe us?
Here’s what statistics say –
In 2024, there are almost 46 push notifications on a person’s phone every single day.
Imagine you sending them one notification after the other.
It’s easy to get annoyed with everyone trying to engage their audience.
In fact, a survey found that almost 53% of push notifications irritate them and around 49% of people complained that push notifications were a mere distraction in their day to day work.
Now, you don’t want your notifications to be distracting, right?
Rather, you should have your audience say- “This is exactly what I need at the moment.”
Let’s explain it better with an example –
Suppose your audience is students.
They are studying for 2-3 hours, are stuck in some phase, and are feeling low. At that moment, a notification arrives with the title – “10 Best Psychology-based Study Hacks.”
They will straight away click through the notification and start reading through it.
Now, in an hour’s gap, they again receive a notification on best books, the next hour on best courses, and whatnot.
Even though the notifications are relevant for your audience, they will lose interest because it can be distracting.
Even the most relevant information can turn into an irritable piece of notification if you do not have the right frequency.
What Is The Right Frequency?
There is no predefined fixed frequency. The frequency of notifications depends a lot on your industry and your audience.
Generally speaking, businesses keep around 2 notifications a day, maxing out at 5 a week. Ideally, an average of 1 notification a day seems the best way to get started.
But how do you keep the number in check?
It’s simple. Before sending any notification, ask yourself the following questions:
- Is this info really necessary for your customers?
- Did you give them a heads-up that this kind of content is coming their way?
- And most importantly, is this the kind of communication they expect from you?
If you have to send more, you can do it without being annoying. The secret is to send notifications that are either urgent or immediately useful.
Setting The Right Frequency In Minutes
We can’t stress this enough!
The best way to set the right frequency and the right time is to automate your notification frequency.
For that, you will need a platform like LaraPush, which allows businesses to automate their notifications in minutes. You can set your weekly, daily, and weekly frequency on automation.
How?
With AutoMagic Push.
Auto Magic Push by LaraPush is designed to solve your time and frequency dilemma. With it, you can schedule your notifications in advance.
Here is how you can do it –
- Head to the Automation Section and select Auto Magic Push.
- On the dashboard, you will find the campaign you want to schedule. You can also create a new AutoPush campaign from scratch. (Button on the top right side)
- If you are creating and scheduling a new campaign from scratch, fill out the details like the post URL you want to send as a notification, the segment of people, etc.
This tool is super awesome for bloggers.
You don’t need to create campaigns every time. You can get down to AutoMagic push and select the number of recent posts that should be sent as notifications randomly and the frequency.
That’s it! All your recent posts will land on a user device without you having to put in your valuable time.
How do you select the frequency?
For that, LaraPush has already created 10 pre-defined times. You can directly choose from them.
For example, if you are a news website, sending push notifications every 4 hours makes sense.
That’s it. Select the right frequency, and you are set to go!
Conclusion
While taking advantage of unlimited push notification access might be tempting, bombarding your audience with notifications is a surefire way to turn them away.
The key lies in finding the right push notification frequency that resonates with your industry and audience. The goal is to make your notifications not just relevant but also timely.
Understanding your audience’s needs and delivering content that adds value is paramount.
Whether you settle for a daily, weekly, or bi-weekly frequency, it’s essential to keep your audience in the loop and align your communication with their expectations.
With that said, here I am wrapping up this article. Let us know what you think about it in the comment section below.
