People often ask us if push notifications are effective. The short answer is yes, and that’s why we created LaraPush, right?
But people want proof and therefore, here we have listed all the statistics about push notifications.
What Do Statistics Suggest About Push Notifications?
- Subscription Rates: Push notification subscription rates range from 0.5% to 15%, depending on the device and industry. The financial sector currently enjoys the highest opt-in rate.
- Mobile Dominance: Push notifications on mobile devices, particularly smartphones, account for around 60% of subscriptions, while desktops contribute 30%, and tablets make up the remaining 10%.
- Retention: Sending push notifications increases app retention rates by 3 to 10 times, underlining their significant impact on user engagement and long-term app usage.
- Platform Preferences: Google Chrome leads web push notifications with 90% of subscribers, while Android devices outperform iOS in terms of click rate and subscription rate (91.1% for Android vs. 43.9% for iOS).
- Single Opt-In Effectiveness: Single opt-in processes have shown a remarkable increase in sign-up rates by almost 600%, emphasizing the importance of streamlining subscription methods.
- Early Engagement: A single push notification to new subscribers during the first week since app installation can boost retention rates by 71% over two months.
- Targeted Campaigns: Highly targeted push notification campaigns can achieve click rates as high as 30%, underscoring the importance of personalization and relevance in messaging.
- Strategic Timing: Push notification click rates are observed to be highest in the afternoon until 6 pm, with Wednesdays and weekends being optimal for boosting opening rates.
- Industry-Specific Optimization: Different industries have specific optimal days and times for push notifications. For instance, eCommerce performs best on Wednesdays between 3 to 4 pm, while media and publishing thrive on Tuesdays between 9 to 10 am.
- Emojis Engagement: Push notification opening rates can be improved by using emojis (20%), highlighting the importance of incorporating visual elements to capture user attention and convey emotions effectively.
As you can see, these statistics show that push notifications are actually quite effective. And the best thing is you can improve its effectiveness even further by following these simple tips.
Tips to improve the effectiveness of your Push Notifications
Craft Compelling Copy
You hardly have 15-20 words for your push notification. Hence, make every word count. Your notification copy should be snappy, relevant, and invoke curiosity, making your push notification appealing.
Use action verbs, create a sense of urgency, and provide value. Whether it’s a limited-time offer or breaking news, ensure the message resonates and prompts immediate interest.
Seems difficult? Well it’s not that difficult if you have the right platform by your side.
Why?
It’s because platforms like LaraPush make it super easy to create your push notification copies.
The best part of LaraPush is the preview option. It lets you know exactly how long your heading should be, if your message is catchy, and, of course, if the overall notification goes with the theme of your website.
Leverage Perfect Timing
Take it from us, timing can make or break your entire push notification strategy. The right timing make sure your notifications are impactful without your subscribers finding it too pushy or irritating.
Analyze your subscriber’s behavior to understand when they are most active. Avoid sending notifications during inactive hours, consider time zones, and, if needed, schedule push notifications to meet your audience’s time zone.
You might be wondering, what if the time zones are different? Or isn’t it too difficult to send notifications manually at the exact time?
Yes, if you do it manually, you will likely miss sending notifications at perfect timing thousands of times.
Nothing to worry though. That’s why most push notification service providers have scheduling options. At LaraPush, we call it AutoMagic Push.
You can schedule your posts and set the right frequency.
There are tons of options. You can choose to send notifications on the first of every month at 10 AM, or daily at 1 PM noon, and much more.
Make sure you keep the frequency moderate so that your subscribers find it irresistible rather than irritating.
Smart Segmentation
People on your subscriber list come from different background, have different jobs, and prefer different things. To make sure your push notification drives the best results, you have to segment users based on common grounds.
For example, let’s say you have got few subscribers from a blog post that talked about UPSE exams. These subscribers are most probably students who will be appearing exams in future.
If you go on sending them updates on upcoming movies or video games, they will find it completely distracting and irritating. And over time, you will loose valuable subscribers.
Hence, find a platform that gives you plenty of segmentation options.
On LaraPush, you can segment your subscribers based on the exact URL from which the visitor opted in. Not just that, you can specify the state, country, device, operating system, and much more.
Opt-In Pop Up
Make the opt-in process user-friendly and strategic. Instead of bombarding users once they visit your website or app, wait for a while. Let them stay and explore.
Then, send them push notifications. This approach ensures you gain subscribers who like your content. These are the most valuable subscribers you will have.
When you do send the first opt-in pop-up, make sure it’s super engaging. You can customize how your pop-up looks on your Push notification platform.
Tips for a Successful Push Notification Campaign
- Relevance: Think of it like a thoughtful friend—your notification should know what the user likes, where they are, or what they need. Personalization is the secret sauce to engagement.
- Clarity and Conciseness: Keep it short and sweet. Nobody wants an essay. Think of it like a catchy headline—grab attention without making them scroll.
- Value: Your notification is like a little gift. Whether it’s a discount, crucial info, or a virtual pat on the back, make sure users feel they’ve unwrapped something worthwhile.
- Timeliness: Be the friend who knows when to text. Whether it’s news, an offer, or a reminder, timing matters. Don’t be fashionably late; be fashionably on time.
- Call to Action: Guide them gently. Like a good leader, your notification should inspire action—whether it’s a click, a tap, or a swipe.
- Personalization: Be the app that remembers. Tailor the message like a bespoke suit—individualized and perfectly fitting the user’s preferences.
- Optimization for Devices and Platforms: Don’t be the odd one out. Ensure your notification looks good and plays nice on different devices. It’s like being multilingual in the tech world.
- Respect User Preferences: Be a considerate friend. If they said no more notifications, respect that. Offer easy ways to adjust settings because friendship is a two-way street.
Conclusion
Crafting powerful push notifications lies in genuine personalization and integration within a seamless user experience.
Smartly utilizing user data and marketing automation ensures relevance in messaging while aligning push notifications with the broader in-app journey enhances their impact.
Remember, the true power of push notifications emerges when they become integral to a user-centric strategy, contributing to engagement, conversion, and long-term retention in the dynamic landscape of mobile marketing.
