Sending push notifications has become one of the best ways for bloggers to engage users and drive conversions. However, reports suggest that the effectiveness of a push notification highly depends on the time you send it.
The question is, how can you find out which time works for your audience?
Well, we have got your back!
In this blog, we’ll delve into the factors that will help you set the right time and frequency of push notifications for your audience.
Why does timing matters when sending Push Notifications?
A recent study reveals that well-timed push notifications to new subscribers during the first week can boost retention rates by a staggering 71% over two months.
The right timing ensures users are receptive, increasing the likelihood of interaction and minimizing the risk of annoyance.
What if you send Push Notifications at the wrong time?
Unfortunately, over 50% of users find push notifications useless, mainly due to a lack of relevancy.
Generic blasts, constituting over 35% of notifications, contribute to this perception. Users often flag these notifications as annoying distractions, emphasizing the importance of personalized timing, frequency, and content.
Best Time To Send Push Notifications
Determining the best time to send a push notification varies across industries.
Here’s a breakdown for different sectors:
- News: 10-12 PM, 5 PM
- Fashion & Lifestyle: 12 PM, 5 PM, 9 PM
- Travel: 9 PM
- BFSI: 10 AM – 3 PM, 7 PM
- Hospitality: 10 PM, 2 PM, 8 PM – 10 PM
- Entertainment: 8 PM – 10 PM
- Education: 11 AM – 1 PM, 8 PM
- Healthcare: 12 PM
These are timings that have worked for brands and bloggers in respective industries to effectively reach and engage their audience.
How often should you send Push Notifications?
This is the most common question among website owners: “How often to send push notifications?”
The frequency of push notifications depends on factors such as user type, notification purpose, and industry. Generally, a 4x higher conversion rate is observed by sending notifications twice a week.
It’s essential to strike a balance to avoid overwhelming users. Understanding your audience and their preferences is vital in tailoring the frequency to maximize engagement.
How to automate sending Push Notifications at the best time?
To automate sending push notifications at the best time, you have to choose a reliable push notification service provider.
For this tutorial, I will be using LaraPush as it is one of the few web push notification services that offers a lifetime deal, features like segmentation and Automagic Push, and reliable service.
You can use any other service of your choice, but if you haven’t bought anyone yet, I would recommend giving LaraPush a try –
- Log into your LaraPush dashboard.
- Click on the Automation option on the left sidebar and then select the Automagic Push option.
- Next, click on the Create AutoPush Campaigns button.
- Fill in all asked information like blog URL, the segment of people, etc.
- Lastly, enter the time that works best for your audience in Cron Format and then click on the Add To AutoPush button.
That’s it. This is how you can easily automate sending push notifications at the best time.
Conclusion
Timing and frequency are undeniably game-changers in creating a successful push notifications campaign. You have to carefully consider when and how often to send notifications.
This can significantly impact user satisfaction, retention, and overall success. With a proper platform and the right strategy, push notifications can definitely be a game changer.
