In the ever-evolving digital landscape, staying connected with your audience is crucial.
That’s where push notifications come into play. These bite-sized messages have immense marketing power. They help you engage with your website visitors even when they’re not active on your site.
Whether you’re a blogger or a business owner, the benefits of web push notifications to engage your audience effectively cannot be overstated.
However, with a plethora of tools available, choosing the right one can be a daunting task. From free basic tools to subscription-based models and lifetime deals, finding the perfect fit for your blogging or business needs is essential.
In this article, we will help you understand web push notifications in depth, the different types of tools you can use, and the best tool for bloggers and website owners.
Let’s get started –
What Is Web Push Notification?
Web push notifications are like reminder notifications that pop up on your audience’s device or browser. These notifications are sent with the goal of updating users with important things that are going on your website. It can be a new blog, an offer, an event etc.
Think of them as a nudge that says to your audience, “Hey, there’s no way you can miss out on this!”
Why is Web Push Notification a Powerful Way of Marketing?
There are different faces to marketing. Some forms include paid advertising and other organic marketing that includes SEO, emails, push notifications, etc.
These organic marketing methods are interconnected.
First, you work on the SEO of your website to gain traffic for the first time. But once you do, it’s important to keep them coming back. That’s where push notifications come in. There are several advantages to push notifications.
First off, they’re super direct. Unlike emails that are in an inbox or ads that get lost in the shuffle, push notifications are pinned on your audience screen right away. They grab attention instantly.
Another benefit of using push notifications is that web push notifications can reach users even when they’re not actively browsing a website. That means you can engage with your audience even if they’ve navigated away from your site, keeping your brand on their radar.
Plus, they’re customizable and targeted. You can tailor notifications based on user behavior or preferences, making them more relevant and increasing the chances of engagement. Imagine getting a notification about a flash sale for those sneakers you were eyeing the other day—talk about timely!
Oh, and they’re not intrusive at all. In email marketing, brands collect emails from different sources and start sending them. The audience has no idea they are about to receive a notification from you.
However, in push notifications, users opt-in to receive these notifications, so there’s consent. This creates a more positive user experience compared to some other marketing tactics that might feel pushy or invasive.
All in all, web push notifications pack a punch by being quick, direct, targeted, and user-friendly.
Types of Web Push Notification Tools
Based on the pricing model, there are 3 types of web push notification tools:
Free Tools
These tools offer basic functionalities at no cost, making them attractive for beginners or small businesses dipping their toes into web push notifications. They typically provide essential features like sending a limited number of notifications or catering to a small subscriber base.
Limitation of Free Push Notification Tools
However, these free tools often come with limitations such as restricted features, lower subscriber limits, branding within notifications, or lack of advanced analytics. As your business grows, these limitations might become restrictive.
Monthly Payment Model
Many web push notification services operate on a subscription-based model. Users pay a recurring fee (monthly or annually) based on the features they need and the size of their subscriber list. This model often offers more advanced features, better customer support, and higher subscriber limits compared to free tools.
Limitation of Monthly Payment Model
The major limitation here is the potential cost hike as your subscriber base grows. Some services charge more as the number of subscribers increases, which can lead to unexpectedly high expenses as your business expands. This pricing structure might become a pain point for businesses experiencing rapid growth.
Lifetime Deal
Lifetime deals are a one-time payment option where users pay a flat fee for the tool and gain access to its features for a lifetime. This model can be appealing because it offers a cost-effective solution, especially for businesses aiming for long-term use without worrying about increasing subscriber counts leading to increased expenses.
Why It’s Best
The best aspect of a lifetime deal is the cost-effectiveness in the long run. Even as your subscriber list grows, you won’t incur additional charges. It’s a more predictable expense and can save significant money over time compared to the monthly payment model, making it a particularly attractive option for businesses planning for sustained growth.
Best Web Push Notification Tool with Lifetime Deal
We would say LaraPush.
Let’s keep the pricing aside for a while. Because we provide the most affordable services with unlimited domains, subscribers, and campaigns for a lifetime with just a single one-time payment.
And as our clients say, they have saved the most with LaraPush, and we will tell you how later on.
But buying a service just because it’s affordable is too big of a risk to take. Hence, we are here to walk you through the value LaraPush provides to its users.
WordPress Integration
This feature allows you to easily send push notifications to your audience directly from your WordPress site. You can instantly notify your subscribers whenever you publish new content, boosting engagement without any hassle.
On-Time Delivery
On-time delivery, with perfect accuracy, determines the success of your push notification campaigns. If you miss it by a few minutes, your audience may not have time to look at the notification or find it irritating. LaraPush understands the importance of on-time delivery. We deliver you messages at the scheduled time ensuring high CTR.
Analytics Insights
Understanding your audience, like their location, preferences, behavior, etc., helps you build an effective notification strategy. You can use these insights to create more targeted campaigns and content that resonate better with your audience.
Customized Prompt
You can design the subscription prompt to match your website’s look and feel, providing a seamless user experience and maintaining your brand’s consistency.
AMP Compatibility
Being AMP-compatible means your content can load faster on mobile devices, improving visibility on Google and making it easier for users to subscribe to your notifications.
AutoMagic Push
AutoMagic saves your time by automating your push notifications.
For example, let’s say you want to send a notification on an interval of 12 hours, you can completely automate the process without having to log in every 12 hours.
What’s The Deal for LaraPush?
You might be wondering, too many features come with too high a price.
Absolutely not! Kind of the opposite. You get all these features with a lifetime deal.
You can choose from two pricing plans: the STARTUP at $499 or the PRO at $799, both on a one-time payment model.
It’s expensive? The maths says otherwise –
Let’s say you are a blogger with 50k subscribers. If you’re aiming to get 0.5 million (or 5 lakhs) subscribers in a year (which is a pretty modest goal), other push notification services might charge you more than $5000 per year. This expense adds up every year as subscribers increase.
Yet, with LaraPush, you can grow your subscribers year after year without spending a penny. All that at just a lifetime deal of less than $800.
That’s quite the difference!
Once you’ve made that one-time payment, you’re all set. You’ve got access to all those unlimited features without constantly reaching for your wallet. Honestly, it’s like a ‘pay once, enjoy forever’ kind of deal.
