Key Takeaways: Airship is designed for large enterprises with advanced needs and budgets, offering more than just basic push notifications. Its extensive features justify the higher price, but this makes it less accessible for small to medium-sized businesses. For those looking for an Airship alternative, there are more budget-friendly options available that still meet essential push notification needs.
Airship, a mobile management platform, helps to build customer relationships through push notifications, in-house messaging, location targeting, and analytics.
However, the problem with Airship is it is very expensive compared to its competitors, making it unaffordable for a wide range of users.
In this article, we have tried to understand why it is so costly. We have also covered a few alternatives that should be considered, especially if you are looking for a value-for-money option.
What is Airship?
Airship is a famous messaging and notification management software.
Famous brands such as Netflix, Airbnb, Accenture, and others utilize this tool for notification management. They are the world’s most reliable, intelligent, scalable, secure, and powerful messaging management platform.
It helps companies and brands put their websites in front of customers in a presentable way at the correct time to drive usage and accelerate brand engagement, making Urban Airship a leading name in the industry.
Understanding Why Do Airship Push Notifications Cost So Much More Than Competitors?
Airship indeed is high in price as compared to its other alternatives. It is barely possible for any small and medium-sized enterprise to afford services Airships provides.
As per online reviews and customer interaction, it was attributed that the pricing for Airship’s 250,000 monthly active contacts began at $35,000 and consisted of on-boarding fees.
So let’s know what’s the reason behind this high price:
- Airship right now is more than just a push notification tool. It offers advanced features such as enhanced data analytics services, multi-channel communication, and personalization and automation.
- Airship mostly targets large enterprises such as Netflix and Airbnb. These companies generally pay a high amount for the services, setting a high price benchmark.
- It offers premium customer support and special account management. These services include a campaign optimization guide, onboarding assistance, and a specific technical support team. By this, it increases their brand value, the most important part of customer relationship management.
So, these are why the push notification service offered by Airship costs more than its competitors.
Finding The Best Airship Alternatives – Our Top 5 Picks
Due to costly pricing, it is not everyone’s cup of tea, especially for small and medium enterprises. However, the platform does justify its prices through its work.
That said, if you want to integrate Airship into their business but your bank balance is stopping you from doing that, consider the Urban Airship alternatives mentioned below.
1. LaraPush – Best Cost Saving Tool You will ever find.
LaraPush is a self hosted push notification platform with one time payment plan, unlimited domain, unlimited subscribers and unlimited notifications.
LaraPush’s key features include –
- Unlimited everything: Unlimited domains, subscribers, and notifications offer scalability and cost-effectiveness, especially for businesses with large audiences and high notification needs.
- Fastest push delivery: It helps send time-sensitive notifications and configure push notification frequency, overall enhancing user experience.
- Advanced analytics and segmentation: It boasts features that help you gain valuable insights into user behavior and tailor your push notifications for better engagement.
- Developer-friendly: LaraPush offers an API and tools like campaign reports, making it easier for developers to integrate and manage push notifications within their applications.
- Automation features: Features like AutoMagic push, drip notifications, and push on publish save time and effort by automating repetitive tasks.
2. PushBots
PushPushGo is a simple platform for sending web and mobile push notifications, ideal for businesses looking to improve customer engagement. It offers tools for personalized messaging, A/B testing, and detailed performance reports, making it an effective Airship alternative.
PushBots is another option focused on targeted communication, featuring Smart A/B Testing to enhance user experience. Both platforms provide straightforward and efficient ways to connect with customers.
3. PushNinja – They have whole suit of 50 Apps
PushNinja is an advanced push notification tool that includes a suite of 50 apps. It helps you create attractive push messages to engage the right audience. The platform also offers automation and personalization features to enhance your communication strategies. PushNinja is a strong Airship alternative, providing robust tools for businesses looking to connect with their target customers effectively.
4. Notificare – Best for ecom sites
This is a cross-platform notification tool that helps you to engage with different customers from different platforms.
5. PushPushGo – Works well with Ecom and Finance Sites
PushPushGo is a platform that helps businesses send web and mobile push notifications. It’s easy to use and lets you create personalized messages to reach your audience effectively. The platform also offers tools to test different approaches and provides detailed reports to help you see how well your notifications are working. This makes it a good choice for improving customer engagement and communication.
Conclusion
Airship is a good notification platform, but it might offer more features than small to mid-sized businesses need. Many businesses may find they don’t use all of its capabilities, making an Airship alternative worth considering.
If you’re focused on sending push notifications, alternatives like LaraPush or OneSignal provide what you need at a more affordable price. These options are straightforward and effective, making them suitable for businesses with simpler notification needs.
FAQs
Benefits such as enhanced user engagement, increased conversion, achievement of the target audience, personalization, and retention rate can be gained from web push notifications.
You can use Airship for free, but you will only get limited access to features. Kindly check the official website of Urban Airship for the prices.
