In a time where the attention span of users and visitors has decreased to as low as 8 seconds, push notification offers a way to retain your visitors.
Simply posting a blog or sending offers through mail isn’t going to cut the chase. You have to keep them updated with a better real-time conversation.
And what better than push notifications?
Confused, what is it and how does it work? Don’t worry, we have got you covered with this comprehensive guide.
What is a Push Notification?
Push notifications are messages from websites and applications that pop up on your subscriber’s device even when you are not currently on those websites or apps.
It is the quickest way to communicate with visitors or customers regarding upcoming blogs, features, offers, etc.
How does Push Notification Work?
Although the aim of sending push notifications on different devices is the same, the way they work is somehow different.
So, let’s have a look at how push notifications work on desktops as well as Android phones –
In Browser
In the browser, when a user visits a website, an opt-in notification pops up on the website. The notification asks the user for their permission to receive push notifications.
Once they click on the allow button, the user gives their consent and is registered with your push notification services provider’s database.
Now, a unique token is generated for the new subscriber and registered in the push server. Every time you send a push notification, the server accesses the token to send notifications.
In iOS and Android
On the other hand, in iOS and Android, the user must sign up for push notifications when they install the app.
Once they opt-in to receive your push notification, you can notify them with the help of a reliable service provider.
Users receive their notifications on top of their screen which they can view once they swipe down the screen. They can also customize how their notifications appear on the app level.
How Exactly Does A Push Notification Looks Like?
Here, I have covered how push notifications would look on different devices –
Push Notifications On Desktop
On desktops, push notifications usually appear as small rectangular pop-up messages or banners that slide in from the edge of the screen. They typically have a title, a brief message, an optional image or icon, and sometimes buttons with links leading users to your website.
These notifications appear in the corner of the screen, often at the top-right or bottom-right, depending on the operating system and browser settings.
Push Notification On Mobile
On mobile devices, push notifications appear as banners or alerts that drop down from the top of the screen. They also contain a title, a short message, and possibly an image or icon.
Users can see these notifications whether the device is locked or in use.
Users can tap on the notification to open the app, dismiss the notification, or sometimes take specific actions directly from the notification itself (e.g., replying to a message or liking a post).
Why Is Push Notification Important In Marketing?
Did You Know 70% of marketers feel that push notifications are helpful as their click rate is seven times higher than email marketing.
Push notifications play a role in modern marketing strategies due to their ability to effectively engage users, deliver personalized content, and drive user actions.
Here’s an in-depth look at why push notifications are essential in marketing:
Direct Communication
Push notifications offer a direct line of communication with users, bypassing crowded email inboxes or social media feeds. They reach users instantly, allowing brands to deliver time-sensitive information or promotions effectively.
Engagement and Retention
They serve as a powerful tool for engaging users and keeping them connected with the brand. According to data, push notifications can increase app engagement by up to 88% and significantly improve user retention rates.
For example, by sending personalized offers or relevant updates, companies can keep users interested and active within their app or website.
Increased Conversion Rates
Studies show that push notifications have a positive impact on conversion rates.
Well-timed and relevant notifications can prompt users to take desired actions, such as making a purchase, signing up for a service, or completing abandoned transactions. Data suggests that personalized push notifications can increase reaction rates by 400%.
Customer Journey Optimization
Push notifications contribute to optimizing the customer journey. They can be strategically used at different stages of the customer lifecycle – from onboarding new users with welcome messages to re-engaging inactive users with exclusive offers or reminders.
Cost-Effective
Compared to other marketing channels, push notifications are cost-effective. They don’t incur additional expenses per message sent, making them an efficient way to reach a large audience without significant investment.
Calculating the ROI of your Push Notifications
You can calculate the ROI of your push notification campaign using the following formula –
ROI = Unique Visitors x Opt-in Rate x Delivery Rate x CTR x Number of Notifications x Average Order Value x Conversion RateHere,
- Opt-in rate: Percentage of visitors who opted-in.
- Delivery rate: The ratio of successfully delivered push notifications to the total number of notifications sent.
- CTR: Percentage of subscribers who took the mentioned CTA in your notifications to subscribers when the message was delivered successfully.
- Average order value: This is specifically for an ecommerce website where you calculate the average total of every order placed in a time frame.
- Average monthly sessions (Publishers): This metric is for publishers and bloggers. It is the average time a visitor spends on the website in a month.
- Conversion rate: Industry standard (2-3%).
Tips to increase ROI of Push Notification
Here are three effective ways to increase the ROI (Return on Investment) of push notifications, one of which is choosing an affordable service:
Select an Affordable Service
Opting for a cost-effective push notification service that never compromises on value but at the same time doesn’t charge unnecessarily higher amounts. Why? Because you get good services at a lower cost.
This means even if you get the same result from your campaigns you have reduced your cost significantly increasing your profit.
Look for services like LaraPush that offer competitive pricing compared to its competitors. In fact, LaraPush offers far better features than its competitor for a Lifetime deal.
With this deal, you can send unlimited push notifications to unlimited subscribers from any domain you want. Not just that unlike other platforms there is no hidden cost what so ever.
Segmentation and Personalization
We can’t stress the importance of segmentation enough. Studies show that personalized push notifications can significantly increase engagement rates and conversions, thereby boosting the ROI.
To get the best results, you have to study your subscribers intensively and understand their preferences, availability, etc.
Once you do, you have to send them and deliver personalized push notifications only. By dividing your audience into distinct segments based on demographics, behavior, preferences, or purchase history, you can send messages that resonate with them specifically.
A/B Testing and Optimization
Conduct A/B tests to optimize your push notification campaigns. Test different elements such as message content, timing, visuals, call-to-action buttons, or frequency of sending notifications.
Analyze the performance metrics to identify which variations yield better results. Continuously optimizing your campaigns based on these insights can lead to improved engagement and higher conversion rates, ultimately enhancing the ROI of your push notification strategy.
Conclusion
Okay, so now you know the tremendous power push notification holds in marketing your website or business. The question is, how do you get started?
Well, the first and most important step in sending web push notifications is selecting a web push notification service provider.
It lays the foundation for how well you can engage with your audience and drive conversions. Look for a provider that has a robust infrastructure and is easy to integrate.
LaraPush has proven to be the best web push notification service provider with a proven track record of delivering notifications promptly and consistently across various devices and browsers.
Not only that, LaraPush is built for website wonders and bloggers with little to no technical expertise. We have clear documentation, SDKs, and plugins that simplify the integration process across different platforms.
Did we forget to mention our advanced analytics and reporting?
Well, you don’t have to be lost after sending a bunch of notifications. With our analytics, you will know exactly what to do next for your subscribers.
The question is, how do you get started?
All you need to do is, choose a pricing plan, pay for it and get started.
