This guide thoroughly compares OneSignal with LaraPush to find out whether LaraPush is a better OneSignal alternative.
While there are so many digital marketing techniques, only a few facilitate direct communication with your app or website visitors. One of the best direct communication techniques is sending push notifications.
Push notifications are the secret sauce for businesses. They can help you spice up your customer engagement in no time.
Since push notifications are one of the best ways of user re-engagement, there are thousands of service providers. OneSignal is one such platform that lured a lot of businesses.
But is OneSignal even worth it in 2024? Let’s find it out.
What is OneSignal?
OneSignal is a popular multi-channel messaging platform used by marketers to engage with users across various devices and communication channels.
To send push notifications, you have to integrate OneSignal’s SDK (Software Development Kit) into your applications or websites.
Products offered by OneSignal
OneSiganal offers a range of messaging products, including –
- Push Notifications: OneSignal provides a robust platform for sending push notifications to users on mobile and web browsers. It supports personalized and targeted notifications based on user behavior, location, and other customizable criteria.
- In-App Messaging: This feature allows businesses to engage with their app users by sending targeted and interactive messages within the app. These messages can be used for onboarding, promotions, announcements, or other communication purposes.
- Email Messaging: OneSignal enables the sending of targeted and personalized email campaigns to reach users who prefer communication via email. It allows for segmentation, A/B testing, and analytics to optimize email engagement.
- SMS Messaging: Businesses can integrate OneSignal to send SMS messages to users, enabling them to reach their audience via text messages and providing another channel for communication.
- Automated Messages: This feature lets users set up automated messages triggered by specific user actions or events, enabling timely and relevant communication with users.
Disadvantages of OneSignal
While the products and features of OneSignal look quite tempting, it boasts some drawbacks that include –
- Pricing Structure: OneSignal offers a free plan with basic features, but certain advanced functionalities, like custom branding and advanced targeting, are only available in paid plans. The paid plans might be seen as relatively expensive for small businesses, especially compared to alternatives in the market.
- Lack of Built-in A/B Testing Feature: OneSignal lacks a built-in A/B testing feature, making it inconvenient for users to easily set up and conduct A/B tests on their notification campaigns. Manual setup for testing purposes can be time-consuming and less efficient.
- Complex Interface: Some parts of the platform, especially when configuring advanced targeting options, might be complex and require trial and error for users to fully understand and effectively utilize these features.
- Insufficient documentation or tutorials: Users, especially those new to notification marketing, might find it challenging to navigate and make the most of advanced features due to a lack of comprehensive documentation or tutorials.
- Limited Reporting and Analytics: Although OneSignal provides basic analytics and reporting features, users might find the level of detail lacking for in-depth analysis. More comprehensive and detailed reporting could provide deeper insights into the performance of notification campaigns.
OneSignal Pricing Plan
OneSignal offers a range of pricing tiers catering to different business needs and scales.
While it does offer a free plan with basic features, as your needs grow or if you require more advanced functionalities and capabilities, you would need to opt for their paid plans.
The True Cost Of OneSignal
It’s important to note that while the Free Plan may seem enticing for small businesses due to its zero cost, it comes with various limitations, such as message limits.
As the number of subscribers increases or if you require more advanced features like segmentation, A/B testing, or detailed analytics, you might need to upgrade to a paid plan, which incurs additional monthly charges.
Additionally, the costs for each plan can vary depending on the number of subscribers, the volume of messages sent, and the specific features or channels used.
Hence, as your subscriber base grows or if you require higher message volumes or additional functionalities, the pricing will increase accordingly.
Why LaraPush is a better OneSignal Alternative?
LaraPush is a better OneSignal alternative in many ways that include but are not limited to –
LaraPush Features
LaraPush offers a range of compelling features that set it apart from OneSignal and other push notification service providers.
Here’s how LaraPush surpasses OneSignal in terms of features:
- Unlimited Subscribers and Domains: LaraPush allows users to manage an unlimited number of subscribers, catering to clients with even more than 20 million subscribers. Additionally, there are no limitations on the number of domains, enabling users to add and work with thousands of websites without incurring additional charges. OneSignal and other services might impose restrictions or additional fees based on subscribers or domains.
- WordPress Plugin with Fastest Push Delivery: LaraPush provides a WordPress plugin for seamless integration and easy push notifications delivery with just one click. Moreover, it boasts faster notification delivery compared to available SAAS (Software as a Service) solutions, ensuring real-time traffic generation.
- Advanced Analytics, Segmentation, and Customization: LaraPush offers advanced analytics, providing comprehensive audience insights based on various parameters like URL, location, etc. It also enables segmentation of the audience for targeted notifications and provides customizable prompts, allowing users to personalize their notification prompts to match their branding.
- AMP Compatibility and Campaign Reports: Official support for Google’s AMP allows LaraPush users to leverage Google Discover and gain subscribers rapidly. Additionally, the platform provides detailed campaign reports offering in-depth insights into notification performance for better optimization.
- Advanced Automation and Dashboard Features: LaraPush takes automation to the next level with features like AutoMagic Push, Drip Notifications, and Push on Publish. Additionally, it offers an array of dashboard features such as project cloning, quick push, import/export, campaign scheduling, and more to streamline notification management efforts.
LaraPush Pricing
Laraoush appears to beat OneSignal in terms of pricing through its lifetime deal, offering a substantial cost advantage, particularly for businesses with a significant subscriber base.
Here’s how Laraoush surpasses OneSignal in pricing:
Lifetime Deal vs. Monthly Subscription
OneSignal follows a monthly subscription model where the cost increases significantly based on the number of subscribers. For instance, at $3000 per month for a million subscribers, the expenses could accumulate to a substantial amount annually.
In contrast, Laraoush provides a lifetime deal at a significantly lower cost of $499, offering unlimited notifications across unlimited domains. This one-time payment model is highly advantageous, especially for businesses with a sizable subscriber base, as it eliminates the recurring monthly expenses associated with subscriber volume.
Cost Efficiency for Growing Subscribers
With LaraPush’s lifetime deal, businesses aiming to acquire subscribers within the range of 0.5 million (500,000) or even higher can benefit substantially.
Even at conservative estimates of acquiring 0.5 million subscribers in a year, the costs remain significantly lower with the lifetime deal of $499 compared to the potential costs exceeding $1000 per year with other push notification service providers like OneSignal.
Conclusion
There you have it – a detailed guide on OneSignal alternative.
The choice between platforms like OneSignal and LaraPush depends on the specific needs, scale, and aspirations of businesses.
OneSignal boasts an extensive array of features and functionalities, catering to diverse user engagement requirements but comes with varying pricing structures that might not align with the cost-saving needs of businesses, especially those with significant subscriber bases.
On the other hand, LaraPush presents a compelling alternative, offering a lifetime deal devoid of recurring payments, unlimited subscribers and domains, and a comprehensive suite of features at a one-time cost, making it an attractive option for businesses aiming for long-term cost efficiency and scalability.
