The best push notification service for websites depends on your site type and list size. Webpushr is the budget pick (free up to 10,000 subscribers). PushEngage suits WordPress. PushAlert suits small stores, iZooto suits news publishers, and OneSignal fits a site that also has an app. LaraPush is best if you want self-hosted web push for a one-time $499.
When someone asks me which push notification service to use for their website, I never answer with one brand. First I ask three things: what kind of site it is, how many subscribers it will have in a year, and who will maintain it. This guide walks through that same thinking. For the full 12-tool breakdown, see our comparison of the best push notification services and tools.
What is the best push notification service for websites?
The best push notification service for a website is the one that fits your site type at the list size you’ll reach next year. Start from the row that matches your site, then check the cost at your expected subscriber count.
| Your website | My pick | Why | Entry price (checked Oct 27, 2026) |
|---|---|---|---|
| Small blog or business site | Webpushr | All features free up to 10K subscribers | Free; $29/mo to 50K |
| WordPress or WooCommerce | PushEngage | WordPress plugin, store automations | $8/mo billed yearly |
| Small online store | PushAlert | Abandoned-cart push on the $12 plan | $12/mo |
| News or media publisher | iZooto | Publisher playbooks, optional ad revenue | “Starting at $85” |
| Website plus mobile app | OneSignal | One SDK for web, iOS, Android | Free; Growth $19/mo + usage |
| Large list, self-hosted | LaraPush | One-time licence, unlimited subscribers | $499 one-time |
Which push notification service is cheapest as your list grows?
For small lists, free tiers are cheapest. As your list grows, flat subscriber tiers and one-time licences beat per-subscriber billing. The table below applies each vendor’s published prices to three list sizes. It assumes web push only and excludes tax.
| Web push subscribers | Webpushr | OneSignal Growth | WonderPush | LaraPush Startup |
|---|---|---|---|---|
| 10,000 | $0 (Free) | $0 on Free (10K per send) or $59 on Growth | €10/mo | $499 once |
| 50,000 | $29/mo | about $219/mo | €50/mo | $499 once |
| 100,000 | $49/mo | about $419/mo | €100/mo | $499 once |
How I got these: OneSignal Growth is $19 a month plus $0.004 per web push subscriber (pricing). WonderPush is €1 per 1,000 subscribers (pricing). Webpushr uses flat tiers. LaraPush is a one-time licence, but you also pay for your own VPS. Our post on push notification server cost covers that part.
So the cheapest tool at 5,000 subscribers is rarely the cheapest at 100,000. That’s why I always model next year’s list size, not today’s.
What should a website check before picking a push service?
A website should check browser coverage, opt-in prompt control, subscriber export and how pricing scales. Features look similar across vendors, so these four points are what really separate them.
Does it reach iPhone and iPad users?
Safari on iOS and iPadOS 16.4+ supports web push for web apps that users add to their Home Screen (WebKit announcement). For that reason, ask each vendor whether they support the web app manifest and the iOS Home Screen flow. LaraPush documents this on its iOS push page.
Can you control when the opt-in prompt appears?
A permission prompt shown on page load annoys visitors and gets blocked. Google’s guidance on permission UX recommends asking in context, after a user action. So look for delayed prompts, soft “pre-prompts” and re-prompt rules.
Can you export your subscribers?
Web push subscriptions are tied to the service worker and VAPID keys used when the visitor subscribed (RFC 8292). Some vendors limit exports; for example, PushAlert says exports are only on paid plans (FAQ). Ask before you collect 100,000 subscribers you can’t take with you.
How does the bill change at 2× and 10× your list?
Run your expected list through the vendor’s calculator. If the price rises with every subscriber, multiply your growth plan by that rate. Our guide to push notification pricing models explains each model.
Which push notification service is best for a blog?
For a blog under 10,000 subscribers, Webpushr or Gravitec’s free tier is enough. Webpushr includes every feature on the free plan. Gravitec’s free plan notifies up to 10K subscribers but adds a “Powered by Gravitec.net” credit and leaves out Safari (pricing). Once a blog passes 100,000 subscribers, a flat-price option starts to pay off.
Which push notification service is best for an online store?
For a small store, PushAlert is the value pick because automated abandoned-cart notifications start on its $12 Basic plan. Shopify, WooCommerce and Magento are all listed integrations. PushEngage’s Growth plan adds price-drop and back-in-stock alerts for WooCommerce. Larger stores with an app usually move to OneSignal or Pushwoosh.
Which push notification service is best for news sites?
News sites need fast sends to large lists, RSS-to-push and segmentation by topic. iZooto is built for publishers and offers a free, ad-supported Monetize plan (details). However, ads in notifications can wear down reader trust. If you want no ads and a flat cost, a self-hosted panel is the other route.
Where does LaraPush fit?
LaraPush fits websites that expect large subscriber lists and prefer a one-time payment and their own server. It’s a self-hosted web push panel: Startup costs $499 and Pro $799, one-time and excluding tax, with unlimited domains and subscribers on one licensed server.
| Choose LaraPush if | Choose something else if |
|---|---|
| You expect 50K+ subscribers across one or more sites | You have a few thousand subscribers (free tiers are cheaper) |
| You want subscriber data on your own server | You don’t want to manage a VPS |
| You run many sites (agency, publisher network) | You need native iOS/Android app push |
See the full feature list or the setup guide.
How do I get started with web push on my website?
Getting started takes four steps with almost any provider:
- Pick a provider using the tables above, and confirm its export policy.
- Install the provider’s script and service worker, or its WordPress plugin.
- Set a delayed or click-triggered opt-in prompt instead of an instant one.
- Send a welcome notification, then schedule a regular cadence using the best times to send push notifications.
Before you commit, compare vendors using our 12 questions to ask when choosing push notification software.
Frequently asked questions
Webpushr is a strong free choice for websites because it includes every feature free up to 10,000 subscribers. OneSignal’s free plan has unlimited web subscribers but caps each send at 10,000, and SendPulse and Gravitec also offer free tiers around 10,000 subscribers.
No. Web push notifications are sent from your website to the visitor’s browser through the Push API and a service worker. They work in Chrome, Edge, Firefox and Safari, and on iPhone with iOS 16.4 or later once the site is added to the Home Screen.
Based on published prices checked on Oct 27, 2026, 100,000 web push subscribers cost about $49 a month on Webpushr, €100 on WonderPush and about $419 on OneSignal Growth. LaraPush Startup is $499 once plus the cost of your own server.
PushEngage is the easiest choice for most WordPress and WooCommerce sites thanks to its plugin and store automations. Webpushr and OneSignal also offer WordPress plugins with free tiers, and LaraPush has a WordPress plugin with push-on-publish for self-hosted setups.
You can, but you may lose subscribers. Web push subscriptions are tied to the original service worker and keys, so check whether a vendor lets you export subscriber data before you sign up. LaraPush offers a Migration Add-on; contact the team for details.
